This is a possible issue for US-based users: as the US Facebook policy prevents creating location-based lookalike audiences, so if created on Madgicx, they’ll appear on the ads manager as ‘retired’.
To fix this issue and re-assign the location, follow these steps:
- Go to the Ads Manager and find the 'retired' ad set
- Go to the audience panel and manually remove all locations
- After removing all locations, click on the button labeled Remove Locations: it should be on the error message
- Hit Publish
- A red mark indicating an error will show but the ad set will turn green and the audience will change from "disabled" to "ready"
- Finally, add the locations through the ad set setting.
That’s it! Now your audiences should be fully functional. If the issue persists, please reach out to the support team for further assistance.