The Audience Mixer is a part of the Audience Studio that allows you to create multiple intersections between your selected audiences and interests.

The Audience Mixer has four functional containers which serve to create a unique audience:

1. For custom and LLA audiences exiting in your account
2. For interests new or existing that performed well in the past
3. To intersect interests with new interests, beyond custom and lookalike audiences
4. An exclusion container to avoid the wrong targeting

"Mixing" these containers together will result in a sophisticated target audience. Each container will combine the selected assets as one, and between the three inclusion containers: you will get the users that intersect between all three, excluding the audience who have been excluded.

For example, if you select one of your lookalike audiences, a custom audience, and multiple interests: the audiences will be added to the first group with an "OR" relationship between them, and all of the interests will be added to the first intersection with an "OR" relationship between the interests.

However, between the audiences and the interests, there will be an "AND" relationship. This means that the audience created must be found in one or more of the audiences in the first selection, "AND" must also be interested in one or more interests from the first intersection. This narrows down your audience to find people within your audience who are interested in specific products, brands, and more. You can drag and drop your interests to create a second intersection which will narrow down this audience even further.  

Additionally, you can also exclude specific interest groups, so this audience will be narrowed down to include only those interested in X, Y, Z excluding a brand, product, or competitor.

At the bottom of the page, you’ll see your potential reach. If you feel that the potential reach is too small you might want to consider adjusting your intersection relationship or your audience exclusions.

As you can see, the Audience mixer can be used to narrow down your audience so that you reach your target audience, or it can be used to create a powerful interest-based audience.

Go to the Audience Studio from the Madgicx menu by clicking the settings icon on the left.

The Audience Studio helps you discover new interest-based audiences and mix and match them with your top-performing audiences. Go to the “Discover new interests” tab on the right, where a list of suggested interests will appear. You can select the boxes on the left to include or exclude them in your new audience.

Once your interests are added to the list of included audiences in the “Audience mixer,” you can drag them across to the other intersection boxes to the right to create the rules and conditions you want to apply to your audience. 

You can also add all your exclusions for interests that aren’t a good fit for you. Doing this allows you to be super specific and test different audience segments so you can learn which ones perform the best and are worth investing in.

Click the “Launch” button to choose the creatives to use and where to launch them. Read our help article for a comprehensive guide on how to use the Audience Studio.

If your Google ad account isn’t showing in Madgicx when you try to connect and search for it, you must check whether you have the right permissions and reauthenticate the connection. Ensure the same email you connected to the Madgicx is the one that has permission to access your Google ad account. If you’re missing permissions, follow the steps above to get them.

Reauthenticate the relevant account in the “Data Sources” tab and try loading the report again. You can do it here.

Sure. You can download the report as a PDF, and you can get a publicly accessible link to share with your clients. You also have the ability to disable the link should you no longer wish to share access to your report.

Goal completion is only available for metrics that can be summarized, for example, clicks, ad spend, purchases, etc., and not for ROAS, MER, or conversion rates.