"IM" means "information missing". This notice means the algorithm doesn't have enough data to optimize yet. It'll get optimized once Madgicx collects more data. ”IM” is displayed when the ad spend is lower than $10 over the last 10 days.

“Simulate Impact” demonstrates how Madgicx expects the budget will change if you turn on the strategy. It does not show any predictions for performance or factors in any previous performance.

You need to know your numbers. To calculate your breakeven ROAS, you need to take all your production costs into consideration: shipment, manufacturing, materials, etc. These are referred to as the costs of goods sold or COGS. 

Then, you need to calculate your profit margin:

Profit margin = Product selling price - COGS (cost of goods sold)

Finally, to calculate the breakeven ROAS, you can follow this formula:

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Usually, you want your campaigns to have a higher ROAS than your breakeven point.

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The grading is the complex score based on the metrics you select in the strategy configuration. Each metric has its own weight depending on the position (higher = more). The better the results of the ad set according to the strategy configuration, the better the grading.

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While Madgicx doesn't offer Google ad management functionality, it offers a cross-channel reporting tool called One-Click Report, which lets you monitor your performance across Google ads, Meta ads, TikTok, GA4, Shopify, and Klaviyo.

If you spend less than your plan limit, contact our support Madgicxians for help downgrading your package.