"IM" means "information missing". This notice means the algorithm doesn't have enough data to optimize yet. It'll get optimized once Madgicx collects more data. ”IM” is displayed when the ad spend is lower than $10 over the last 10 days.

“Simulate Impact” demonstrates how Madgicx expects the budget will change if you turn on the strategy. It does not show any predictions for performance or factors in any previous performance.

You need to know your numbers. To calculate your breakeven ROAS, you need to take all your production costs into consideration: shipment, manufacturing, materials, etc. These are referred to as the costs of goods sold or COGS. 

Then, you need to calculate your profit margin:

Profit margin = Product selling price - COGS (cost of goods sold)

Finally, to calculate the breakeven ROAS, you can follow this formula:

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Usually, you want your campaigns to have a higher ROAS than your breakeven point.

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The grading is the complex score based on the metrics you select in the strategy configuration. Each metric has its own weight depending on the position (higher = more). The better the results of the ad set according to the strategy configuration, the better the grading.

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If you want to change the name of any widget in your report, click on that widget, and switch to the "Appearance" tab on the left-side menu. there, you may edit the title and subtitle as you wish.

For example:

You may also add custom text widgets in any language you wish by selecting the custom text widget on the left-side menu:

I cannot see my Facebook ad data in Madgicx. What do I do?

Sometimes, Meta loses its connection to Madgicx, meaning your data won't display. This can happen for a number of reasons, such as when you make changes to your Meta ad account or update admin permissions.

Here are the steps to reconnect Meta to Madgicx:

1. Refresh your ad account data to refetch it. Click the refresh button on the right of the ad account in question on the Manage connected ad accounts page and wait a few moments.

2. If refreshing your connection doesn’t work, you should reauthenticate your ad account to reconnect it to Madgicx on the Manage connected ad accounts page.

3. Check your ad data on both Meta and Madgicx over the same timeframe to confirm they're the same.

You’re all set!