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What does IM mean in the grading system?

"IM" means "information missing". This notice means the algorithm doesn't have enough data to optimize yet. It'll get optimized once Madgicx collects more data. ”IM” is displayed when the ad spend is lower than $10 over the last 10 days.

How does the “Simulate Impact” feature work?

“Simulate Impact” demonstrates how Madgicx expects the budget will change if you turn on the strategy. It does not show any predictions for performance or factors in any previous performance.

How can I calculate my breakeven ROAS?

You need to know your numbers. To calculate your breakeven ROAS, you need to take all your production costs into consideration: shipment, manufacturing, materials, etc. These are referred to as the costs of goods sold or COGS. 

Then, you need to calculate your profit margin:

Profit margin = Product selling price - COGS (cost of goods sold)

Finally, to calculate the breakeven ROAS, you can follow this formula:

Breakeven ROAS formula

Usually, you want your campaigns to have a higher ROAS than your breakeven point.

How does the Autonomous Budget Optimizer’s grading system work?

The grading is the complex score based on the metrics you select in the strategy configuration. Each metric has its own weight depending on the position (higher = more). The better the results of the ad set according to the strategy configuration, the better the grading.

Autonomous Budget Optimizer grading system

Does ABO work on newly launched ad sets?

This depends on the way you select assets when setting up your ABO strategy.

If you select assets using a filter, the same filter will apply to new ad sets in the future, which means the ABO will work on them if they satisfy the conditions.

However, if you choose to manually select ad sets, the strategy will not apply to any new campaigns. It may apply to new ad sets created in selected campaigns if you set it up to include all future ad sets within the campaign. Make sure to click twice until you see the ‘A’ for this option.

Manual selection of campaigns to auto-select new assets for optimization tactics.

Note: Your ad set needs to spend enough to be able to drive results before the ABO can optimize it. The definition of enough would depend on the cost per event selected as an optimization event before the automation kicks in. If not enough budget is spent, the ad set is considered immature and not ready to be optimized.

Can I use HYROS purchases instead of the regular Meta purchase metric in automation tactics?

HYROS metrics are not available in prebuilt automation tactics. However, you can easily recreate it using the HYROS sales metrics (sales, unique sales, sales day of click) in custom automation tactics.

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