"IM" means "information missing". This notice means the algorithm doesn't have enough data to optimize yet. It'll get optimized once Madgicx collects more data. ”IM” is displayed when the ad spend is lower than $10 over the last 10 days.

“Simulate Impact” demonstrates how Madgicx expects the budget will change if you turn on the strategy. It does not show any predictions for performance or factors in any previous performance.

You need to know your numbers. To calculate your breakeven ROAS, you need to take all your production costs into consideration: shipment, manufacturing, materials, etc. These are referred to as the costs of goods sold or COGS. 

Then, you need to calculate your profit margin:

Profit margin = Product selling price - COGS (cost of goods sold)

Finally, to calculate the breakeven ROAS, you can follow this formula:

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Usually, you want your campaigns to have a higher ROAS than your breakeven point.

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The grading is the complex score based on the metrics you select in the strategy configuration. Each metric has its own weight depending on the position (higher = more). The better the results of the ad set according to the strategy configuration, the better the grading.

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Yes! 🥳Just use the AI Ad Generator to create a new batch of AI-generated ads based on any image ad you find in the Ad Library.

As long as it’s an image or carousel ad, you can create new ads based on it with the AI Ad Generator. Simply click the Ad Gen AI button that shows when you hover over an image ad in the Ad Library.

A prompt window will open where the ad creative will automatically appear. Slide on the “Advanced options” toggle and fill in the description of how you want your ad to look. Add the text and any other details to include, and click “Start AI Generation” to make a batch of ads.

Plus, you can make edits with the AI Image Editor and launch your ad straight from Madgicx.

Read our comprehensive guide on how to use the AI Ad Generator to create fresh new ad designs in a flash.

If you want to change the name of any widget in your report, click on that widget, and switch to the "Appearance" tab on the left-side menu. there, you may edit the title and subtitle as you wish.

For example:

You may also add custom text widgets in any language you wish by selecting the custom text widget on the left-side menu: