"IM" means "information missing". This notice means the algorithm doesn't have enough data to optimize yet. It'll get optimized once Madgicx collects more data. ”IM” is displayed when the ad spend is lower than $10 over the last 10 days.

“Simulate Impact” demonstrates how Madgicx expects the budget will change if you turn on the strategy. It does not show any predictions for performance or factors in any previous performance.

You need to know your numbers. To calculate your breakeven ROAS, you need to take all your production costs into consideration: shipment, manufacturing, materials, etc. These are referred to as the costs of goods sold or COGS. 

Then, you need to calculate your profit margin:

Profit margin = Product selling price - COGS (cost of goods sold)

Finally, to calculate the breakeven ROAS, you can follow this formula:

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Usually, you want your campaigns to have a higher ROAS than your breakeven point.

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The grading is the complex score based on the metrics you select in the strategy configuration. Each metric has its own weight depending on the position (higher = more). The better the results of the ad set according to the strategy configuration, the better the grading.

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You are only granted access to ad accounts by the workspace owner and to ad accounts the workspace owner has connected. If you want to manage your own ad accounts in Madgicx, you must purchase a Madgicx plan.

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As a workspace owner, you can’t create a second workspace. You can add more ad accounts to Madgicx and assign access to the relevant team members within your existing workspace. If you are an advertiser, you can only create a new workspace by purchasing a new Madgicx subscription.