The country tiers are defined according to their level of disposable income in USD (GDP per capita).

Targeting Language is the specific language you ask Facebook to target. For example, if you target the USA, you may specifically target English or Spanish speakers.

However, the Spoken Country Language is the formal language spoken in this country, regardless of your targeting. This language is defined for the country in which your ads are being shown. For example, English is spoken in Australia, Canada, UK, USA, etc., so you can see how your ads are doing for audiences speaking this language across several regions.

Copy Language is the language which you are using in your ad. You can use English to target people in non-English speaking countries and measure its performance. If you also target them in their native language, you can compare how the English copy does against the native-language copy and understand whether you should invest in translation.

In the “Language” widget above, we can see that our ads are performing well for Thai speakers and all the ads are in English. Here we could scale our ads for Thai speakers and even experiment by launching ads in Thai to see whether this boosts conversion and compare performance versus ads in English.

Only the Targeting and All-in-One plans include Geo & Demo Insights.

‍Note that to get the best value out of this feature, connect Madgicx Cloud Tracking: an offline-conversion and server-to-server solution that offers 20% better ad ROI.

Save specific data views by clicking the “Filter Data” button in the top left corner, setting the parameters, and then clicking the “Save this View” button, entering a name for it.

Sure. You can send reports to your clients, take screenshots of the map and the other widgets in the feature.