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Question 1

What does the “Other” category mean in the formats widget?

Answer

Madgicx relies on our internal creative classification AI to understand the creative format, but some ads may use a different type of creative from the ones listed. Because the system can't recognize these formats, we mark them as "Other” to keep the data cleaner and more accurate.

Question 2

What do the percentages mean in the AI Feature tags?

Answer

The AI Feature tags are given a percentage value which reflects your total revenue (in green) from this tag and the percentage of your ad spend for the tag (gray bar).

Question 3

Why do the numbers in Creative Insights differ from the ones in the Dashboard and Ads Manager 2.0?

Answer

The numbers in Creative Insights can differ from the ones in the Dashboard and Ads Manager 2.0 because Creative Insights pulls data from Facebook Ads just for ads. Meanwhile, the Dashboard and Ads Manager 2.0 pull numbers from campaigns and ad sets.

Question 4

Can I use the Meta Dashboard (formerly Facebook Dashboard) to create reports for my clients?

Answer

Sure, you can even automate the reports you send and white label them with your branding:

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Define to whom and when to schedule reports

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Question 5

The KPI that I want to select is not available in One-Click Report. What should I do?

Answer

Submit a feature request

Question 6

Why can’t I see the graph for acquisition/retargeting/retention?

Answer

If you can’t see your analytics for a certain funnel stage, it’s likely that your account never engaged in that funnel stage, so it has no data to show on the dashboard.