Surf is a daily tactic that allows you to scale your performing ad sets and campaigns in real-time. When your ad sets are performing above average, you want to maximize their results in this time window by increasing budgets to get as much out of your ads as possible. 

When you set up the Surf tactic, you provide Madgicx with rules which trigger on your account as soon as it shows optimal performance. For example, if you've reached more than one purchase and the day has just begun, you would want to “surf” up the budget in real-time to bring in as many more purchases as possible.

Note: We allow you to surf on the ad-set or campaign level, depending on how you optimize your budgets. i.e., ad-set level Surf is meant for ad sets using ad-set budget optimization, while campaign-level Surf is meant for campaigns running with CBO.

Surf is a tactic used for scaling well-performing campaigns and ad sets by increasing the budget after a conversion has happened.

Every day, the tactic checks if the pre-defined performance levels are met. Check if an event is suitable for the tactic by making sure that the average cost per conversion for acquisition is less than the average daily ad spend. 

Madgicx media buyers recommend applying the tactic to an event that occurs more than once per day to ensure the tactic will trigger and optimize the campaign's performance.

1. Set up the conditions/actions

Condition 1: Budget increase

If EVENT occurs X times or more and asset spend is less than Y => Surf.

We want to Surf at the beginning of the asset's daily journey, so we will set an X that will happen in the 10% spend of the entire asset’s budget. This means we'll have enough time to Surf and see the results. 

Y can be the average cost per X EVENTs or 10% lower so it will be recognized as a good result. Another way to do this is to choose the KPI for cost per 1 EVENT and multiply it by 0.9 to have it recognize good results for that event.

Set a "Max Surf". We recommend putting the ad-set budget as the limit.

If Condition 1 exceeds the given parameters, then the asset’s budget will increase. 

The software will recognize the asset's budget and automatically segment it by low, medium, or high segments based on dynamic accounts values. 

Madgicx then segments the performance by checking the Asset's ROAS (performance in last 7 days and 3 days).

3. Apply the tactic on ad sets

The last step of creating the tactic will show you a list of all running acquisition campaigns and ad sets. Mark the assets that you would like to be affected. Double click the check box to ensure assets you subsequently add to these ad sets and campaigns will also have the automation running on them.

The Madgicx automation tactics will only affect acquisition assets because retargeting and retention usually consist of smaller audiences. Therefore, running the automation tactics is less effective and would most likely result in budget loss.

If you want to use automation on non-acquisition assets, you need to create a custom automation tactic because those can be applied to any funnel stage.

AI Marketer uncovers new recommendations for your ad account on a daily basis. If you can’t see any recommendations, check back tomorrow for more.

If you haven’t received any new recommendations for more than a day, get in touch with us via the support chat in the bottom right of your screen.

The creative performance graph is a tool that sometimes goes overlooked by many users when it happens to be one of our most advanced analytical tools that we offer. The chart is a comparison graph of spend vs. revenue displaying each creative's performance allowing the user to easily see the best/worst performing creatives.

• Min spend - input a value to show only ads with higher spend than the entered value
• Max spend - input a value to show only ads with lower spend than the entered value
• Filter - filter which ads will be displayed by checking one or more from the available filters such as: dimension, age, gender, placement, device, ARR segment, and country

AI feature tag‍

Within the filter tab, you will see an option named "AI Feature Tag." This is feature allows you to analyze components of creatives and filter creatives based on specific elements. Our software will automatically recognize and tag all creatives elements such as: clothing, animals, weather, indoor/outdoor, materials, electronics, expressions, etc.
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This allows the user to see and filter based on these specific components and better understand them as KPIs.

Hover over individual creatives along the bottom or on individual points on the chart to see more detailed information on how individual creatives are performing.  

Use this information to decide what advertising tactics to use when producing new creatives.

Launch ads from Creative Insights using creative clusters

You can open selected ads directly into the creative cluster chart from the creative insights page. This allows you to pick and choose the best combination of creatives and ad copies for any of the selected ads.  

You can sort your creatives along the bottom of the creative performance graph based on specific KPIs such as:

• Revenue - high first
• Revenue - low first
• Amount spent - high first
• Amount spent - low first
• Creative type
• Creative ratio

Launching new Ad combinations into existing ad sets/campaigns is made simple with Madgicx using Creative Clusters 💪

The first step is to head to creative clusters section which can be selected from the Launcher tab.

This Table displays all of the ad account’s creatives in the first row.

In the first column on the left are all of the ad accounts' ad copies (the ad text). The rest of the table displays if there is an existing combination of the creative and ad copy for each intersection and you can generate new and existing combinations of ads to existing campaigns and ad sets in one click.

You can control which ads creatives and copies are shown by adjusting the time frame: ads that were active at that time will be shown.  

How to find top creatives

Our color-coding system helps you track your best performing ads.

Dark green as the best performance
Light green as good performance
Light pink as bad performance
Dark pink as the worst performance

Choose a KPI from the drop down to set what the performance is based on.

Control displayed ads

Discover ads by how much they spent, set a value and it will only display ads that spent more than that value.

The filter allows you to control which ads will be displayed by checking one or more from the creatives types, dimension, age, gender, placement, device, ARR, and country.

Once you've selected your Ads, click the create button on the top right.

Then select where you'd like to apply this creative.

• You can select specific ad sets,
• You can decide to apply your new creative into Ad sets which don't already have that creative combination.
• You can search for a specific ad set you'd like to launch your creatives into using the search bar.

In a few clicks you can launch your new creatives into preexisting campaigns 🙌