You can add more metrics to a One-Click Report by clicking the edit button and dragging and dropping the widget type you want to use into one of the empty spaces. Once in place, click it to edit the metrics you want to see.

Reports save automatically.

One-Click Report is available for all users. You get 5 reports in the free trial. 

You can purchase One-Click Report as a standalone tool with prices starting from just $29 per month.

Set your KPI on the top right and select the time frame you want to examine. Then, simply look at the map widget on the top right.

Countries colored green are outperforming those colored red, while those in gray haven’t performed at all.

In short, good countries are those that have performed well in terms of your chosen KPI whereas bad countries are those that haven’t.

To determine the performance, we classify each country into three different tiers depending on the spending power of the residents of these countries (based on GDP per capita). The higher the tier is, the lower we set the bar for “good performance,” since we know these countries have a great profit potential.

Our algorithm takes your selected KPI and uses your average account benchmark as the minimum for good performance in tier 3. In tier 2, we lower the bar to 50% of this performance, and in tier 1 to 25%.

The potential uplift of your chosen KPI is calculated based on excluding funds for regions which haven’t performed well, with the budget spent there being allocated to countries which are performing well.