Prioritize audiences to target based on past performance and your niche. Then discover new interests that are similar to your top performers and consider adding them. By testing the audiences you create, you can generate a winning combination.

One ad set will be launched when you use the Ad Launcher for audiences you have created in the Audience Studio.

One. When you add audiences to the Audience mixer, the resulting audience is a single composite of the different interests and audiences you add.

The Audience Studio offers suggestions of new audiences that are in similar categories to the audiences you have already launched, but you can also search for interests not listed. To search for new audiences head to the “Discover New Interests” tab and then type your query in the search box.

You can filter your audiences by:

• Custom audience
• Lookalike audience
• Interests
• All audiences

To do so, click on the dropdown (default: All audiences) to filter as you wish.

The potential reach you need depends on the product/service you are advertising and how niche it is. The more niche your product/service, the smaller the audience size should be. In general, you want to be looking at the performance (e.g., ROAS) of your audiences and then select similar ones of a similar size to test with. However, if you are launching specific offers (e.g., an offer throughout the month of people with birthdays in November), you may decide to widen your audience reach to maximize the potential of your ads.