You can see which audiences and interests have been working for you by clicking on the “Explore Audiences By Performance” tab and then sorting the results according to your chosen KPI and timeframe. If we sort the table by “Interests”, we can see the interests that drive the best performance and then head to the “Discover New Interests” tab to find similar interests to our high-performing ones and add them to the Audience mixer.

Click the checkboxes for the interests you would like to see similar options for and then click the “Discover Similar” button.

Check the “Included” checkboxes to add the interests to the audience mixer.

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Prioritize audiences to target based on past performance and your niche. Then discover new interests that are similar to your top performers and consider adding them. By testing the audiences you create, you can generate a winning combination.

One ad set will be launched when you use the Ad Launcher for audiences you have created in the Audience Studio.

One. When you add audiences to the Audience mixer, the resulting audience is a single composite of the different interests and audiences you add.

The Audience Studio offers suggestions of new audiences that are in similar categories to the audiences you have already launched, but you can also search for interests not listed. To search for new audiences head to the “Discover New Interests” tab and then type your query in the search box.

You can filter your audiences by:

• Custom audience
• Lookalike audience
• Interests
• All audiences

To do so, click on the dropdown (default: All audiences) to filter as you wish.