There are four types of automation tactics:

• Revive
• Stop Loss
• Sunsetting
• Surf

Stop Loss and Surf are triggered based on your today's performance and reset at midnight (or a different time you set). Revive and Sunsetting, however, never reset.

Revive triggers depending on performance within a time frame of your choice. Sunsetting occurs gradually over time, reducing the budget over several days before finally pausing the ad set when the performance drops to the level you specify.

Here is what you should do if your automation isn’t firing:

1. Check your automation settings: Review the automation’s criteria and conditions are correct based on what you want to achieve. 
2. Compare the data: Compare the actual data with the automation rule criteria. If the criteria were met and the automation didn’t trigger, you should get in touch with our support team via live chat. 

Madgicx's automation will carry out automated checks based on:

• Live performance stats
• Time cycles

This means that how often automations trigger depends on how you define the triggers and the times in which they can operate. 

Automations perform periodic checks to monitor whether the performance has reached the values you set as triggers (and fire if it has). Some automated tasks reset at a time you select, and some carry out a one-time permanent action.

In Automation Strategies and Custom Automation, you can also define the hours and days in which the automated rules can monitor performance and fire.

To check the status of each of your tactics, select “Automation” on the left sidebar menu and navigate to “Automation Overview”. 

From here, you can 

• Turn your automations on and off
• Search for specific automations
• See the action frequency of each automation
• Edit the settings of each automation trigger 

“AND” conditions all have to occur for the automation to fire: e.g., ROAS >3 AND Purchases >100 AND Amount Spent < $1000.

In the example above, all 3 conditions have to be satisfied for the automation to fire.

When using “OR” conditions, the automation will fire if any one of the conditions is satisfied: e.g., turn the ad (back) on if ROAS >1.6 in the last 3 days OR ROAS >1.2 in the last 7 days.

In this “OR” example, reaching a ROAS of above 1.2 over the past 7 days would make the automation fire, even if a 1.6 ROAS wasn’t reached over the past 3 days, and vice versa. 

To switch between AND and OR, click on the text that reads vertically.

In the last step of your automation tactic setup, you have the chance to select the campaigns and ad sets you'd like to run your automation tactics with.

There are 3 levels of selection

• Deselect
• Select
• Auto-select

Auto-select means: whenever you launch a new ad set within a campaign or a new ad within an ad set, the tactic will automatically be applied.

If you are advertising different products with different costs per purchase or have different performance goals for different countries, you can build tailored automation tactics for each country, product, or more.

If you have already launched the automation tactic and want to change the campaigns selected, go to Automation Overview, click on the three dots, and then “Edit” (pencil symbol) next to your automation tactic.

Once you have made the changes you want, save them, and you are good to go 🚀