Meta’s potential reach is an estimation based on sample data applied worldwide. The actual reach may differ and is only calculated once the audience is created. As such, the same calculation is used in Madgicx. Furthermore, once the audience is launched, its actual size will start appearing in insights on both Meta and Madgicx as it gathers the data. 

The reason why the estimated and actual audience sizes vary is that it depends greatly on the location you’re targeting, as well as the targeting parameters you’ve configured in the ad set settings.

Madgicx primarily works with the Meta Pixel to track website activity, but we partly support Facebook SDK. Our automation and analytics tools should work perfectly for SDK. However, we currently don’t support creating audiences based on SDK event tracking.

No, this isn’t possible. Facebook only allows for uploading a customer list for this kind of targeting. It doesn’t support cross-platform targeting. If you have access to this data, you can upload it as a custom audience by uploading a customer list to the Meta Ads Manager. 

If you have a feature request, you can submit it here.

While having a website is ideal, options are still available for both retargeting and retention campaigns.
For re-engagement, you can create custom audiences of your Facebook and Instagram fans and users who’ve watched your videos and ads, and you can target users who’ve engaged with your social media pages.

Then, for retention, you can upload a customer list to the Meta Ads Manager to create a custom audience based on these details. You need to export the list from your email subscriber list, a CRM, or similar. By doing this, you can target your existing customers with ads to drive further engagement and repeat sales.

Currently, we don’t support launching Advantage+ Shopping campaigns from Madgicx. We recommend submitting a feature request and checking our release notes.

Sure thing! This can be done by going to your Page settings and activating Reviews by sliding the toggle under Page Templates. This will allow you to get reviews and feedback on your ads.