Go to the Creative submenu in the main Madgicx menu. Your board(s) will be listed above the “Create New Board” button.

This is likely because you’ve created Custom audiences, not the Madgicx audience presets you see listed. When you include multiple targeting variables or if you combine audiences, it creates a custom audience that falls under the ‘Other’ category. 

With many variables available to include in your targeting, we recommend simplifying the process when you’re starting. By segmenting audiences, you can analyze how each audience performs and identify the best targeting settings for you. 

Furthermore, when using this process, you can build a high-performing audience with the data that you’ve learned as you go along.

If your ad sets display under Other, look at the category stage on the left that indicates the stage this audience falls under. You can click the blue ad set count number to open Ads Manager to view the audience settings.

🦸Pro Tip: Use the Madgicx audiences listed in the column as your to-do list to close the audience gaps in your account.

1. Head to Audience Launcher in the Madgicx menu. 
2. You can scroll down until you reach the funnel stage you want to target or use the filter on the left to find it. Then you can explore the list of preset audience options that Madgicx has created.

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3. Select the audience presets you want to include by clicking them, then click ‘Next.’

4. Choose the campaign(s) to launch your audience(s) into. You can use Madgicx’s optimized structure and set the campaign objective, use an existing one, or create a new campaign.

5. Next, select the ads you want to use. You can use the same ads for all the ad sets by highlighting all the audiences at the top of the page or do this one by one. We recommend using different ads for different funnel stages.

You can adjust the timeframe and use the filter to search for specific ads. Click “Save Changes” to continue. 

6. Set the locations for the target audiences. You can include and exclude countries according to your ad strategy. Again, you can use the same settings for all ad sets or do this one by one.

7. Then, finish configuring the settings for your audience(s) and click “Save Changes.”

8. Here, you set when you want to launch your audience(s) and define your naming convention. At the bottom of the screen, you’ll see a summary of your ad sets with their relevant settings. Once you’re happy with them, click the blue ‘Launch’ button at the top right.

9. That’s it! You’re done.

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Firstly, it’s always better to pause your ads than to delete them. This way, you preserve your data.

By clicking the blue numbers in the Live/Created column where the red arrow is pointing in the image below, you will go to Meta Ads Manager and see a list of these ad sets. Find the ones you want and pause them. 

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You can do this by looking at your Targeting Insights Across the Full Funnel widget. There you can see whether you’re missing any funnel stages and audience types.

To fix this, go through each funnel stage to ensure audiences are in place for each one. To summarize, the missing data is what we’re looking for. See the red boxes below.

The red boxes in the image above indicate where you are missing audience data. Your sales funnel is incomplete without Acquisition Prospecting, Acquisition Re-Engagement, Retargeting, and Retention audiences in place. We can increase performance by targeting these people.

Make sure you’ve configured your Meta Pixel correctly and launch these audience types in the Audience Launcher! 

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Yes! Easy peasy!

1. Select your top ad copy and click Open in Ads Launcher.
2. Launch your top ad copy in the Ads Launcher by matching it with the top creative using the Creative Clusters tab.
3. Finally, you can launch these powerful ad combos and sit back and wait for the results 🚀

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