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How can I improve my ad copy performance?

You can start by looking at the Assets Chart. From here, you can watch out for any pieces of copy that appear in the overspend section on the bottom right area of the graph. These pieces of copy are spending more money than they are bringing in. Therefore, the ads using these pieces of copy should have their budget reduced, or you should pause them.

Subsequently, you should watch out for any ad copy elements that appear in the scalable section at the top left of the graph. These pieces of copy are more profitable while spending less of your ad budget. Therefore, you should duplicate the ads containing these elements or increase the ad budget.

Overall, you should use these insights as a basis for writing your ads. When you identify the copy elements that perform, they indicate that you should use them in creating your next ads to improve the chance of profitable results.

How do I create a report to send to my client?

Screenshot your most relevant data to compile a client report. Simple as that.

How do I know which ad copy works best for my audience?

You can look at the Assets Chart and see where the ad copy elements appear. Pieces of copy that are in the green area are your top performers, as they drive more revenue than they spend.

You can then set the Smart Filter with the audience parameters you want to analyze. As a result, the ad copy elements shown are relevant to your audience segment, and you can compare the performance between each piece of copy.

I can’t see ad previews

If the ad is a new combination from Creative Clusters, Madgicx needs a few minutes to generate a new preview. If you get an error saying “preview is not available,” please reopen the browser and clear the cache, then the previews should pop up.

Still can't see the previews? It may indicate a permissions issue. Please reach out to the support team for further assistance.

Retired audiences after creation

This is a possible issue for US-based users: as the US Facebook policy prevents creating location-based lookalike audiences, so if created on Madgicx, they’ll appear on the ads manager as ‘retired’.

To fix this issue and re-assign the location, follow these steps:

  1. Go to the Ads Manager and find the 'retired' ad set
  2. Go to the audience panel and manually remove all locations
  3. After removing all locations, click on the button labeled Remove Locations: it should be on the error message
  4. Hit Publish
  5. A red mark indicating an error will show but the ad set will turn green and the audience will change from "disabled" to "ready"
  6. Finally, add the locations through the ad set setting.

That’s it! Now your audiences should be fully functional. If the issue persists, please reach out to the support team for further assistance.

No ads in my new creation

There are a few possible reasons for ad sets launching without any ads:

  • Wrong objective: when the new ad sets objective does not match the campaign objective. To fix it, try recreating the ad sets but pick the same objective as the campaign.
  • Disconnected page: when the ads are picked from a Facebook page that is not connected to the ad account. Even though users can choose ads from multiple Facebook pages, choosing a page that is not connected to the ad account will prevent ads from populating. To fix it, try connecting the Facebook page to your ad account through the Ad Manager, or choose ads from a different source.
  • If none of these solutions is appropriate, please reach out to the support team for further assistance.

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