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How can I tell if there is an audience missing from my sales funnel?

You can do this by looking at your Targeting Insights Across the Full Funnel widget. There you can see whether you’re missing any funnel stages and audience types.

To fix this, go through each funnel stage to ensure audiences are in place for each one. To summarize, the missing data is what we’re looking for. See the red boxes below.

A view of the Targeting Insights Across the Full Funnel widget with the missing audiences highlighted.

The red boxes in the image above indicate where you are missing audience data. Your sales funnel is incomplete without Acquisition Prospecting, Acquisition Re-Engagement, Retargeting, and Retention audiences in place. We can increase performance by targeting these people.

Make sure you’ve configured your Meta Pixel correctly and launch these audience types in the Audience Launcher! 

Can I launch new ads from Ad Copy Insights?

Yes! Easy peasy!

  1. Select your top ad copy and click Open in Ads Launcher.
  2. Launch your top ad copy in the Ads Launcher by matching it with the top creative using the Creative Clusters tab.
  3. Finally, you can launch these powerful ad combos and sit back and wait for the results 🚀

How can I improve my ad copy performance?

You can start by looking at the Assets Chart. From here, you can watch out for any pieces of copy that appear in the overspend section on the bottom right area of the graph. These pieces of copy are spending more money than they are bringing in. Therefore, the ads using these pieces of copy should have their budget reduced, or you should pause them.

Subsequently, you should watch out for any ad copy elements that appear in the scalable section at the top left of the graph. These pieces of copy are more profitable while spending less of your ad budget. Therefore, you should duplicate the ads containing these elements or increase the ad budget.

Overall, you should use these insights as a basis for writing your ads. When you identify the copy elements that perform, they indicate that you should use them in creating your next ads to improve the chance of profitable results.

How do I create a report to send to my client?

Screenshot your most relevant data to compile a client report. Simple as that.

How do I know which ad copy works best for my audience?

You can look at the Assets Chart and see where the ad copy elements appear. Pieces of copy that are in the green area are your top performers, as they drive more revenue than they spend.

You can then set the Smart Filter with the audience parameters you want to analyze. As a result, the ad copy elements shown are relevant to your audience segment, and you can compare the performance between each piece of copy.

I can’t see ad previews

If the ad is a new combination from Creative Clusters, Madgicx needs a few minutes to generate a new preview. If you get an error saying “preview is not available,” please reopen the browser and clear the cache, then the previews should pop up.

Still can't see the previews? It may indicate a permissions issue. Please reach out to the support team for further assistance.

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