These strategies increase budgets for assets that are performing exceptionally well, giving them a more aggressive boost in order to build upon positive daily momentum. 

Madgicx will take advantage of the asset's daily success and boost the budget. This strategy will trigger only once a day once your ROAS hits a certain value while the cost per purchase remains low.

Madgicx will make sure that Facebook does not spend the budget on underperforming ads by turning them off for today.

This is an outbound-click-based stop loss, which makes sure the ad gets enough spend to drive clicks before it pauses it. The strategy also comes with a built-in Revive in case the ad brought a purchase (attribution delay).

Madgicx will pause underperforming assets for today. The automation triggers based on how much you pay for clicks. If your spend doesn’t drive any clicks or these clicks aren’t resulting in high-ticket purchases and aren’t worth the price you are paying for them, the automation will pause these ads.

Madgicx will pause ads that underperformed in the last couple of days. The conditions of the automation give the ad enough time to pick up some momentum, but if it doesn’t drive clicks, those clicks are expensive, or ROAS isn’t high enough, the ads are paused for good.

This strategy also contains a trigger that will unpause the ads if their results improve due to attribution delay.

Retargeting audiences might see your ads too frequently, which can provoke negative reactions. This is because these audiences tend to be relatively small and, therefore, might reach saturation faster than acquisition audiences.

This strategy prevents that by checking your ad's frequency, and turning it off for the day if it gets above two viewings on average, but doesn’t drive any purchases. i.e., if the frequency is high, but the ad drives results, we let it run. However, if it doesn't drive results, although people have seen it quite a few times, we set the automation to pause it.

This strategy will locate ad sets that have consistently performed and automatically add "- Potential Scaling" to their name. This will help you identify potentially winning ad sets and understand where there are opportunities to scale.

This is a less aggressive way to ensure you don't miss out on scaling opportunities. Instead of letting the machine scale your ad sets automatically, you can have more control and only ask it to highlight the scalable ones for you.

The disadvantage is, of course: you need to regularly look for these assets (you can do that in Ads Manager 2.0) and scale them manually.

The strategy will remove this suffix from the ad set's name if the performance decreases to ensure all highlighted assets are still relevant.