Automation strategies include more options than automation tactics for a more intricate set up. They are made as proven-effective default methods: they populate each condition setup with preset values based on the unique aggregated data of your account. The automation strategy templates apply to any business, and you can use them to manage your assets with one click.

You can search for different automation strategies relevant for your needs by using the filter option on the top widget.

“AND” conditions all have to occur for the automation to fire: e.g., ROAS >3 AND Purchases >100 AND Amount Spent < $1000.

In the example above, all 3 conditions have to be satisfied for the automation to fire.

When using “OR” conditions, the automation will fire if any one of the conditions is satisfied: e.g., turn the ad (back) on if ROAS >1.6 in the last 3 days OR ROAS >1.2 in the last 7 days.

In this “OR” example, reaching a ROAS of above 1.2 over the past 7 days would make the automation fire, even if a 1.6 ROAS wasn’t reached over the past 3 days, and vice versa. 

To switch between AND and OR, click on the text that reads vertically.

In the last step of your automation tactic setup, you have the chance to select the campaigns and ad sets you'd like to run your automation tactics with.

There are 3 levels of selection

• Deselect
• Select
• Auto-select

Auto-select means: whenever you launch a new ad set within a campaign or a new ad within an ad set, the tactic will automatically be applied.

If you are advertising different products with different costs per purchase or have different performance goals for different countries, you can build tailored automation tactics for each country, product, or more.

If you have already launched the automation tactic and want to change the campaigns selected, go to Automation Overview, click on the three dots, and then “Edit” (pencil symbol) next to your automation tactic.

Once you have made the changes you want, save them, and you are good to go 🚀

If you are looking for a pre-built automation tactic or strategy that we don’t have, you can create the automation using custom automations.

If you can’t find the action you want to automate, you’ll need to submit a feature request.

This depends on the amount of data the automation should use when calculating the trigger point. Automations which calculate data using longer-term periods can be skewed by today’s data. This is because today’s data is the most unreliable and can really skew your results.

However, when using short time periods to base data off that leads your automation to firing, you may need to include today’s data to have more complete data and a better picture of your results.

Automations are included in the following Madgicx plans:

• All-in-One with AI
• All-in-One
• Automation AI
• Automation

 Click the support icon in the bottom right of your screen to talk to us to find out more.