In order to achieve a world class level of success on the Facebook platform, you need to master both Facebook advertising technologies and have access to the best sources of knowledge and strategies that genuinely work.

Madgicx has been built to combine the most up-to-date knowledge of best practices from leading marketing experts, agencies, and Facebook advertising best practices  combined with advertising technologies which take care of the execution and support ongoing optimizations.  

Madgicx brings all advertising technology solutions into a single advertising platform. Instead of having separate solutions for bid testing, audience creation, bidding/budget optimization, automation and strategy; you get one simple, integrated platform that is easy to use and manage.

Automated Reporting generates a short PDF summary of your Madgicx performance. You can customize the metrics used in the report, and decide who to send it to and when.

To apply this feature, click the "Automated Reporting" button at the top of the Facebook Dashboard:

You can choose between daily, weekly, or monthly automated reports; sent at your preferred time and to your desired recipients.

You can also white label the report and customize it with the metrics you want to show.

The Ad Set Storyline was designed to help you track your performance across all your ad sets.  

Instead of making assumptions as to why your ad set's performance fluctuated, use this daily tracking tool to gather insights as to why your performance may have increased or decreased over a 7 day period.

The ad set storyline makes it possible to track individual ad sets and define your performance by comparing events, metrics, and timeframes.

Finding your ad set

Select the ad set you would like to take a close look at using the dropdown at the top of the screen. Then search for your ad set using the toolbar at the top of the page. This will allow you to:

1. Search for a specific campaign
2. Filter your search by only selecting acquisition, retargeting, or retention  
3. See if your ad set appears in the dropdown

Analyzing your account

The line at the top of the screen represents a weekly time frame, and the small icons represent actions that have taken place on the account, e.g., pausing the ad set, shifting the budget, and showing who was responsible for making changes on the selected ad set. This way you can understand whether a specific action (such as adjusting the budget) had a positive or negative impact on your account.

Grading ad set performance with key metrics

An ad set's performance is graded by key metrics. The metrics are divided into categories to help you understand which metrics represent performance across all areas of your ad account. First, you'll see our basic key metrics, and then below will be lagging indicators, followed by content performance.

Key metrics:‍

• ROAS
• Amount spent

Lagging indicators:‍

• Cost /Unique outbound clicks
• Cost/unique add to cart
• Add to cart/Amount spent  

Content performance:

• CTR
• Frequency

How to compare metrics and leverage your performance

If you see your CTR rate has increased and your ROAS has increased, then you can conclude that you're converting customers based on your ads. However, if you see that the CTR is high but the ROAS is low, then there might be an issue once people enter your website, such as the loading speed.

Note: When reviewing your results, it's crucial to look at multiple metrics over a few days in order to make accurate conclusions.

Time frame

Your ad set is sorted according to its daily performance. You can see 7 days at a time, or you can change the dates by clicking on the arrows above the key metrics to adjust the timeframe.

Your performance on Facebook might be inconsistent sometimes. Meaning that ad sets that were crushing it two weeks ago might not be performing well today. Analyze your daily performance to track your ad sets in real-time and improve your performance over time!

Yes! In the Ad Launcher, click the "Create New Ads" button, which will take you the Ad Creation tool. There, you can upload creatives, write ad copy, or reuse designs and texts you've already utilized before by selecting them from your library.

Madgicx is a powerful tool to analyze, automate, and optimize your account. However, every account is unique: so you might be wondering whether Madgicx can revolutionize your account and increase your performance KPIs, as it has been doing for our over 200,000 clients 🚀

In general, there is something in Madgicx for every type of account: with one important caveat. Madgicx allows you to advertise any product or service that is allowed by the Facebook community guidelines: If you are advertising a product that is not allowed on Facebook (illegal products, adult products, etc.), we won’t be able to help you.

Who is Madgicx for?

Ad Agencies

The founder of Madgicx owned an ad agency and created Madgicx to for the professional media buyers. All of the Madgicx tools are fine-tuned to support agency strategy and optimization, complete with white labeling, the option to add multiple ad accounts, and the ability to connect multiple users to the same account, so your team can work together

E-commerce accounts

Madgicx is perfect for e-commerce accounts: connect your pixel to get more conversions and scale your account.

App install accounts

Madgicx works perfectly for app install products using the Facebook pixel to track conversions. If you are using an SDK to do this, you will be able to use all of the functionalities except for the Ad Launcher.  

Lead generation accounts

Madgicx is fully optimized for lead generation accounts. In one click you can change the whole layout of the software to accommodate lead generation metrics and KPIs.

You can run lead form ads on Madgicx, and customize your funnel strategy to fit lead generation.

New businesses

If you’ve just started working on a new account, you have to start building your data in order to create effective lookalike audiences. As you continue to drive traffic through your site you will have more data, which will allow you to build more profitable target audiences.

Madgicx relies on your pixel data, so the more you invest in your ad spend, the bigger the effect our tools will have on your performance. You might not yet be able to launch any of the audiences, but you can take advantage of the Audience Studio to create powerful interest targeting audiences and build your audience from the ground up.

Special ad accounts

Some areas that Facebook defines as ‘special ads’ receive different treatment: Social Issues, Politics, Credit Opportunities, Employment Opportunities, and/or Housing Opportunities or Related Services.

If you advertise in these areas, there are a few restrictions on your advertising that you'll need to keep in mind. These translate to restrictions on the Madgicx platform: you won't be able to create acquisition prospecting audiences in the Madgicx ad launcher in addition to any restrictions Facebook has in place.

You can, however, still use any audience in the acquisition re-engagement, retargeting, and retention categories. Additionally, the rest of the platform, such as the analyzing tools and automations tools, will not be affected by these restrictions.

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