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How can I create ads in Madgicx?

Start at the Madgicx Ad Library and click the “Generate with AI button” at the top right to brief the AI Ad Generator

You can also click the “Ad Gen AI” button when you find an ad in the Ad Library to reproduce.

The prompt window will open, and you can upload an image and add more information about what you want in your ad. Start generating and wait for your batch of new ad ideas.

I don't have any pixel data yet, can I still use Madgicx?

Yes! You sure can.

Even if you don’t have any pixel data, you can use Madgicx to create new ads. Start with the Ad Library to browse for new ad ideas, follow brands in your niche, and save your favorites to boards for inspiration. 

Then, use the AI Ad Generator to create even more ad ideas for your next campaign. You can upload an image or use a text brief to generate a batch of new ads. 

Once you have an ad you like, share it with your design team with your comments to finalize the image. Alternatively, you can send it to our digital artists to polish it for you. You’ll get your design back in 48 hours and can easily launch your ad straight from Madgicx.

Get both the Ad Library and the AI Ad Generator for $29/month for a constant stream of new ads. Try for free for 7 days.

Does Madgicx support Dynamic Ads?

There are two main categories of creative ads: DPA (Dynamic Product Ads) and DCO (Dynamic Creative Optimization). Madgicx supports both types only for performance analysis. Madgicx does not allow users to create new DCO or DPA ads or relaunch existing ones.

What are the best audiences for ecom?

A successful ad account comes from horizontal scaling, with a variety of audiences that are proven to work. You want to grow your lifetime value while reducing the cost of acquisition.

Our 100+ audiences are carefully curated and we've made it possible for our customers to create a Full funnel strategy in just a few clicks.

Why should you focus on Acquisition?

Acquisition is the most important step when creating audiences.

Acquisition comes from reaching out to a vast target market and then about 1% of those people actually buy from you and 0.01% become lifetime customers.  

Acquisiton re-engagement

These audiences are targeting people who had 2 or more touches with your brand. Those users saw your video or engaged with your ads, but they are considered as acquisition audiences because they did not visit your website or make a purchase from you. You want to re-engage with those audiences who showed interest and drive them to your website.

Acquisition prospecting lookalike audiences

These audiences are made up of people who don't know your brand at all. They never bought from you or visited your website so you are acquiring new customers who look like your ideal customers.

Note: Acquiring new customers only happens when people are familiar with your brand and that's why we suggest the majority of your budget should be allocated to acquisition.

People wont buy from you if they don't know about you!

When creating acquisition audiences, there is an automatic exclusion of non-acquisition which is:

  • 30 Days- Website Visitors
  • 180 Days- Purchasers

The best strategy is to test both types of acquisition. You can easily discover winning acquisition ad sets and begin optimizing in a much shorter time frame.

What do I do if my Facebook ad account has been blocked/deleted?

Facebook cracks down on users who abuse their Advertising Policies 😬

This is out of our control, so we highly suggest reading through their Policies to look for where a mistake may have happened.

Meanwhile, you can remove the blocked ad account from your Madgicx account (if you have more than one ad account connected to Madgicx). To add or remove an ad account on Madgicx, read our article.

Does audience size matter?

Audience size is a delicate issue because the solution tends to be unique for each user's needs. It refers to the number of potential customers who could see your ad. The right audience size depends on your campaign goals and the stage in your marketing funnel.

We want to focus mainly on the top of the funnel (acquisition) for users just starting.

We aim to drive a large pool of potential customers to our site and convert them into paying customers. We want to continue to grow this audience until we have a large enough group in our retargeting segment.

Once we see a significant increase in traffic and pixel data, we reallocate our spending to retargeting and, eventually retention audiences.

Once the retargeting segment is large enough, you split the spending allocation close to 70% acquisition and 30% retargeting and retention. Again - this is usually different for every ad account, but 70/30 tends to be a good split.

Ultimately, it doesn't matter how big or expensive an audience is or how many times you reach that audience as long as the ROAS is where you want it to be.

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