A successful ad account comes from horizontal scaling, with a variety of audiences that are proven to work. You want to grow your lifetime value while reducing the cost of acquisition.

Our 100+ audiences are carefully curated and we've made it possible for our customers to create a Full funnel strategy in just a few clicks.

Why should you focus on Acquisition?

Acquisition is the most important step when creating audiences.

Acquisition comes from reaching out to a vast target market and then about 1% of those people actually buy from you and 0.01% become lifetime customers.  

Acquisiton re-engagement

‍These audiences are targeting people who had 2 or more touches with your brand. Those users saw your video or engaged with your ads, but they are considered as acquisition audiences because they did not visit your website or make a purchase from you. You want to re-engage with those audiences who showed interest and drive them to your website.

Acquisition prospecting lookalike audiences‍

These audiences are made up of people who don't know your brand at all. They never bought from you or visited your website so you are acquiring new customers who look like your ideal customers.

Note: Acquiring new customers only happens when people are familiar with your brand and that's why we suggest the majority of your budget should be allocated to acquisition.

People wont buy from you if they don't know about you!

When creating acquisition audiences, there is an automatic exclusion of non-acquisition which is:

• 30 Days- Website Visitors
• 180 Days- Purchasers

The best strategy is to test both types of acquisition. You can easily discover winning acquisition ad sets and begin optimizing in a much shorter time frame.

Facebook cracks down on users who abuse their Advertising Policies 😬

This is out of our control, so we highly suggest reading through their Policies to look for where a mistake may have happened.

Meanwhile, you can remove the blocked ad account from your Madgicx account (if you have more than one ad account connected to Madgicx). To add or remove an ad account on Madgicx, read our article.

Audience size is a delicate issue because the solution tends to be unique for each user's needs. It refers to the number of potential customers who could see your ad. The right audience size depends on your campaign goals and the stage in your marketing funnel.

We want to focus mainly on the top of the funnel (acquisition) for users just starting.

We aim to drive a large pool of potential customers to our site and convert them into paying customers. We want to continue to grow this audience until we have a large enough group in our retargeting segment.

Once we see a significant increase in traffic and pixel data, we reallocate our spending to retargeting and, eventually retention audiences.

Once the retargeting segment is large enough, you split the spending allocation close to 70% acquisition and 30% retargeting and retention. Again - this is usually different for every ad account, but 70/30 tends to be a good split.

Ultimately, it doesn't matter how big or expensive an audience is or how many times you reach that audience as long as the ROAS is where you want it to be.

In order to achieve a world class level of success on the Facebook platform, you need to master both Facebook advertising technologies and have access to the best sources of knowledge and strategies that genuinely work.

Madgicx has been built to combine the most up-to-date knowledge of best practices from leading marketing experts, agencies, and Facebook advertising best practices  combined with advertising technologies which take care of the execution and support ongoing optimizations.  

Madgicx brings all advertising technology solutions into a single advertising platform. Instead of having separate solutions for bid testing, audience creation, bidding/budget optimization, automation and strategy; you get one simple, integrated platform that is easy to use and manage.

Automated Reporting generates a short PDF summary of your Madgicx performance. You can customize the metrics used in the report, and decide who to send it to and when.

To apply this feature, click the "Automated Reporting" button at the top of the Facebook Dashboard:

You can choose between daily, weekly, or monthly automated reports; sent at your preferred time and to your desired recipients.

You can also white label the report and customize it with the metrics you want to show.

The Ad Set Storyline was designed to help you track your performance across all your ad sets.  

Instead of making assumptions as to why your ad set's performance fluctuated, use this daily tracking tool to gather insights as to why your performance may have increased or decreased over a 7 day period.

The ad set storyline makes it possible to track individual ad sets and define your performance by comparing events, metrics, and timeframes.

Finding your ad set

Select the ad set you would like to take a close look at using the dropdown at the top of the screen. Then search for your ad set using the toolbar at the top of the page. This will allow you to:

1. Search for a specific campaign
2. Filter your search by only selecting acquisition, retargeting, or retention  
3. See if your ad set appears in the dropdown

Analyzing your account

The line at the top of the screen represents a weekly time frame, and the small icons represent actions that have taken place on the account, e.g., pausing the ad set, shifting the budget, and showing who was responsible for making changes on the selected ad set. This way you can understand whether a specific action (such as adjusting the budget) had a positive or negative impact on your account.

Grading ad set performance with key metrics

An ad set's performance is graded by key metrics. The metrics are divided into categories to help you understand which metrics represent performance across all areas of your ad account. First, you'll see our basic key metrics, and then below will be lagging indicators, followed by content performance.

Key metrics:‍

• ROAS
• Amount spent

Lagging indicators:‍

• Cost /Unique outbound clicks
• Cost/unique add to cart
• Add to cart/Amount spent  

Content performance:

• CTR
• Frequency

How to compare metrics and leverage your performance

If you see your CTR rate has increased and your ROAS has increased, then you can conclude that you're converting customers based on your ads. However, if you see that the CTR is high but the ROAS is low, then there might be an issue once people enter your website, such as the loading speed.

Note: When reviewing your results, it's crucial to look at multiple metrics over a few days in order to make accurate conclusions.

Time frame

Your ad set is sorted according to its daily performance. You can see 7 days at a time, or you can change the dates by clicking on the arrows above the key metrics to adjust the timeframe.

Your performance on Facebook might be inconsistent sometimes. Meaning that ad sets that were crushing it two weeks ago might not be performing well today. Analyze your daily performance to track your ad sets in real-time and improve your performance over time!