Go to the Audience Studio from the Madgicx menu by clicking the settings icon on the left.
The Audience Studio helps you discover new interest-based audiences and mix and match them with your top-performing audiences. Go to the “Discover new interests” tab on the right, where a list of suggested interests will appear. You can select the boxes on the left to include or exclude them in your new audience.
Once your interests are added to the list of included audiences in the “Audience mixer,” you can drag them across to the other intersection boxes to the right to create the rules and conditions you want to apply to your audience.
You can also add all your exclusions for interests that aren’t a good fit for you. Doing this allows you to be super specific and test different audience segments so you can learn which ones perform the best and are worth investing in.
Click the “Launch” button to choose the creatives to use and where to launch them. Read our help article for a comprehensive guide on how to use the Audience Studio.