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eRFM Customer Module uses a grading system that is measured by dynamic values captured from your pixel data.  ‍

eRFM stands for - Engagement, Recency, Frequency, and Monetary Value.

A key feature of eRFM audiences is its special ability to continuously optimize. The AI will analyze an audience over 24 hours and determine which events are most suitable to optimize for. Then, using the data collected from the event, it will create a lookalike audience with slight changes in recency, frequency, and monetary value. eRFM audiences are tailor-made to your account, which makes them likely to outperform other audiences.

The AI will run these duplicates anywhere from 1-3 days. Once it's done, the software will pick the top-performing audience and use it for the desired ad set. When the algorithm creates a fully optimized audience, it will automatically label the audience on the Ads Manager as Optimized.

The eRFM audiences are divided into the Customer Module for purchase conversions and the Visitor Module for visitor conversions.

How does it work?

Let's take Frequent High AOV Potential Visitor Audience as an example:

• The software will start by creating an audience based on the most broad parameter and visitors
• From there, it will continuously optimize to get more specific, as long as the audience stays large enough
• From visitors, it may then optimize from the first audience to create a second audience of visitors who have visited multiple times or have spent a significant amount of time on your page
• From audience two (if possible) it will then create a third, even more specific audience; for example, it may optimize for an audience of visitors who have visited multiple times AND have spent a significant amount of time on your page
• The system will continue to optimize to get as specific as possible, until the audience is no longer large enough to deliver
• These audiences will be labeled as Optimized, so that you can find them later

AOV (Average Order Value)

This module uses information from your pixel to determine lookalike audiences based on visitors to your site. These audiences will be broken down into 18 different audience types.

The 18 audience types will be combinations of the following 3 aspects:

1. Low, Medium, and High AOV
   The software breaks down the average order value to three levels — low, medium and high — by dynamically calculating the prices on your shop
2. Frequency
   The software will break down the number of visits of website visitors into three levels — infrequent, occasional, and frequent
3. Intent
   The software will break down your visitors behavior into two levels — high intent (the visitor took an action that indicates his intention to purchase) and mid intent (regular visitors who did not show any specific intention to purchase)

Frequent, Occasional, or Infrequent Audiences represent the quantity in which the user performed a selected engagement.

There are visitors who are more valuable to your business than others. Some visitors leave after a couple of seconds, whereas others deeply engage with your page and show high intent to perform the desired action.

Using the Frequent High AOV Potential Visitor Audience, you can build a segment of your most frequent visitors who demonstrated the highest intent to convert. These audiences tend to perform significantly better since the custom data we use to build the lookalike audience is made up of visitors with high quality traits, and due to the unique optimization process which takes place outside of Facebook's platform.

If the algorithm can create a fully optimized audience by adding all of the rules then the algorithm will automatically apply an “Optimized” label to the audience name within the Ads manager.  Leverage AI technology to discover and target your most profitable audiences. Launch audiences from the eRFM Customer Module for a complete setup of the eRFM audiences.

Why is my ad set not spending or delivering?

This is most often because of the way the ad set was configured. You should check the:

Audience size:

Often, when this happens, it's because your audience is too small. Be mindful of making your audience very specific. If you do, it makes it harder for Meta to find accounts that match them. This, in turn, means your audience size shrinks accordingly. You should keep the most relevant audience attributes and remove some of the others. At the same time, you should check your audience exclusions to make sure you aren't excluding too many people based on your selection.

Location:

The location of the people you're targeting impacts your performance. For example, if you're a local business and are targeting a small geolocation, your audience will likely be much smaller, making it more difficult for Meta to spend your ad budget. As with the audience settings, you should also check your location exclusions to see if you aren't restricting your audience too much.

Budget:

Your budget can also affect your ad delivery. Meta manages your ad budget according to how you set up your ad. Firstly, if your budget is too low, your ads will stop delivering once the budget cap is reached. An example of this could be that your ad set spends the budget early in the day, so it will stop delivering until the next day when the budget is replenished. If this is the case, you should increase your budget.

All of these may factor into why your ad set isn't delivering or spending its budget.

Start at the Madgicx Ad Library and click the “Generate with AI button” at the top right to brief the AI Ad Generator. 

You can also click the “Ad Gen AI” button when you find an ad in the Ad Library to reproduce.

The prompt window will open, and you can upload an image and add more information about what you want in your ad. Start generating and wait for your batch of new ad ideas.

Yes! You sure can.

Even if you don’t have any pixel data, you can use Madgicx to create new ads. Start with the Ad Library to browse for new ad ideas, follow brands in your niche, and save your favorites to boards for inspiration. 

Then, use the AI Ad Generator to create even more ad ideas for your next campaign. You can upload an image or use a text brief to generate a batch of new ads. 

Once you have an ad you like, share it with your design team with your comments to finalize the image. Alternatively, you can send it to our digital artists to polish it for you. You’ll get your design back in 48 hours and can easily launch your ad straight from Madgicx.

Get both the Ad Library and the AI Ad Generator for $29/month for a constant stream of new ads. Try for free for 7 days.

There are two main categories of creative ads: DPA (Dynamic Product Ads) and DCO (Dynamic Creative Optimization). Madgicx supports both types only for performance analysis. Madgicx does not allow users to create new DCO or DPA ads or relaunch existing ones.