The software breaks down the average order value (AOV) into three levels: low (silver), medium (gold), and high (platinum). The classification depends on the different purchase orders you get from your customers.

For example, if you sell clothing which ranges from $5 to $100 per order, your classification will look something similar to:

• Low (silver): purchase order of $5-37
• Medium (gold): purchase order of $38-68
• High (platinum): purchase order of $69-100

eRFM (engagement Recency, Frequency, and Monetary Value) audiences are Madgicx's AI audiences. A key feature of eRFM audiences is their special ability to continuously optimize. The AI will analyze an audience over 24 hours and determine which events are most suitable to optimize for. Then, using the data collected from the event, it will create a lookalike with slight changes in recency, frequency, and monetary value. eRFM audiences are tailor-made to your account, which makes them likely to outperform other audiences.

The AI will run these duplicates anywhere from 1-3 days. Once it's done, the software will pick the top-performing audience and use it for the desired ad set. When the algorithm creates a fully optimized audience, it will automatically label the audience in the Ads Manager as Optimized.

The eRFM audiences are divided into the Customer Module for purchase conversions and the Visitor Module for visitor conversions.

All of the values are dynamic, so they are relative to your account.

There are visitors who are more valuable to your business than others. Some visitors leave after a couple of seconds, whereas others deeply engage with your page and show high intent to perform the desired action.

When you select the Frequent High AOV Potential Visitor audience, for example:

• The software will start by creating an audience based on the broadest parameters: visitors (audience one)
• From visitors, it may then optimize the first audience to create a second one of visitors who have visited multiple times or have spent a significant amount of time on your page
• From audience two, if the size of the audience is large enough, it will then create a third, even more specific audience; for example, it may optimize for an audience of visitors who have visited multiple times AND have spent a significant amount of time on your page
• The system will continue to optimize to get as specific as possible, slimming the audience down to be have a higher frequency visit and AOV, until the audience is no longer large enough to deliver
• For future reference, all audiences will be labeled as Optimized, so that you can find them later

When launching existing ads, Madgicx will preserve the existing comments and reactions to your ads. If you have an ad running with multiple IDs, we'll use the ad ID with the most reactions and comments.

This tactic is extremely valuable since ads with many likes and comments help build rapport and social proof for your business.

To enable white-labeling and change the name stamp that appears on all assets you create with Madgicx, head to Settings.

Click on the drop-down menu of the account you want to edit, and find “Name Stamp”. Click on the pencil icon 📝 and change the name from Madgicx to any name you want.

This name will automatically be applied to all asset names that you create through Madgicx.

Read detailed instructions on how to white label your assets

All packages other than automation and analytics packages come with Ad Launcher.