• If you cannot select Facebook audiences, it’s possible that you have some permissions issues with your Facebook account: use the permissions guide for Facebook to gain access to these audiences.
• If after adjusting the permissions you still cannot access these audiences, you would need to reestablish your token: follow this guide to do so. When you do, make sure to allow all pages and business.
• If the issue persists, please reach out to the support team for further assistance.

• If you cannot select Instagram audiences, it’s possible that you have some permissions issues with your Instagram account: use the permissions guide to gain access to these audiences.
• If after adjusting the permissions you still cannot access these audiences, you would need to reestablish your token: follow this guide to do so. When you do, make sure to allow all pages and businesses.
• If the issue persists, please reach out to the support team for further assistance.

• If you are a free trial user, please note that we only enable eRFM audiences to our paying users: hop on a Madgicx plan to use our AI audiences.
• If you are on a Madgicx plan but still can’t select the eRFM audiences, most likely that what causing this issue is a pixel permissions issue that can be solved with our permissions guide for Facebook.
• If the issue persists, please reach out to the support team for further assistance.

To create a new audience, these are the recommended amounts of data:

Acquisition Prospecting

• 100 landing page views
• 100 content views
• 100 add to cart
• 100 initiated checkout
• 100 added payment info
• 100 purchases  

Note: The amounts above are the minimum for creating a lookalike audience. But the more data you use, the better and more similar the LLA will be to the original custom audience.

Also, Facebook recommends that custom audiences used to create a LLA will be larger than 1,000 people.

Acquisition Re-Engagement

• 20 likes
• 20 comments
• 20 shares
• 20 clicks

Retargeting

• 20 landing page views
• 20 content views
• 20 add to cart
• 20 initiated checkout
• 20 added payment info
• 20 purchases

Retention

• 20 purchases

The software will break down the number of visits of website visitors into three levels: infrequent, occasional, and frequent.

Depending on your data, Madgicx AI will sort and categorize these segments. i.e., if you have lots of data and a high-frequency user base that visits your site 100+ times over a relatively short time period, this will skew your segmentation higher. Vice versa for newer sites with a smaller user base.

Madgicx’s software breaks down the group of website visitors into three classifications: High Intent, meaning the visitor took an action that indicates their intention to purchase; Medium Intent, meaning the visitor took an action that indicates they are mid way through the buyer journey (but not ready to make a purchase); and Low Intent, which refers to visitors who did not show any specific intention to purchase.

Examples of high intent visitors include people that didn’t make a purchase but made progress towards this event by adding items to cart, filling out payment information, etc.

Examples of medium intent visitors include people that didn’t make a purchase but gave their personal information to sign up for a newsletter or request you contact them.

Examples of low intent visitors include people that visited your website and left or those that read your blog articles (but didn’t give you any personal information).