Get audience-performance data unification to identify over/under-performing audiences
Discover new interests you should target in future campaigns
Build new prospecting audiences by intersecting interests and lookalikes
With Audience Studio you can
Create powerful interest-targeting audiences
Mix lookalikes with different interests to narrow down to a fine-tuned niche
Launch audience combinations instantly, or save and launch them at any time through Audience Launcher
Along with having good creatives, the key to being a successful Facebook advertiser is knowing your audience.
Audience Studio gives you rapid insight into the performance of audiences you are targeting, suggests similar interest categories for you to target, and offers a tool for you to mix audiences, test them, and learn which work best.
See your best-performing audiences 👀
Understand which audiences are outperforming others and use this data to build precision targeting for your ads to get the most out of your spend.
Before we start, it’s worth noting that audiences in different funnel stages perform differently and that you shouldn't compare the performance of custom audiences with interest-based ones or lookalikes.
You can find the Audience Studio in the main app menu under Analytics, then Top Audiences. As always, set the time frame and KPIs you want to see data for.
The magic of the Audience Studio is that you can combine your strongest lookalike audiences with your top interests to laser in on niche audiences to get the most out of your ad spend.
Sort your audiences by the metric you value most to see which are performing best, then include or exclude them from the audience you want to create. You can also launch these audiences into more campaigns to double down on their success.
In the screenshot above, we see for this beauty eCom that the band “Nine Inch Nails” is a strong performer in terms of interest — even better than “Nail polish”! We may use this insight to target audiences that are interested in bands that are popular with people that use nail polish 💅
This is where the next feature of the Audience Studio comes in.
Discover new interests 🕵️
Finding other interests that could be relevant for our niche used to mean trawling through Google and other sites. But our Audience Studio actively suggests other interests you can add to your audience. Head to the left-side menu in the Madgicx app and go to Advanced to open the Audience Studio.
Then, you can narrow down lookalike audiences by interest, include or exclude audiences or combine interests to reach a bigger audience and test multiple interests at the same time.
For the same beauty eCom as above, we see that Madgicx suggests some other beauty influencers and rock bands for us to add to our audiences and test. Considering the high ROAS of “Nine Inch Nails” (2.07 ROAS on the screen above), this looks like a viable route, especially if we consider the audience size for the bands suggested isn’t too big.
To find new interests, click on the “Discover New Interests” tab at the top right. The best way to see similar interests is to add the interest we want to the mixer below, then click the “Discover Similar” button.
Madgicx pulls similar interests from Facebook’s API and offers them to you. This gives you a list of similar interests (in our case, rock bands) you can use to reach new prospects and broaden your targeting.
Since we know beauty influencers also perform well, we can add them to one intersection and rock bands to another to find new audiences.
You can use the exclusion feature to exclude warmer audiences, such as retargeting and retention audiences, from your targeting. You don’t have to do it here since Madgicx automatically excludes your website visitors from all your acquisition campaigns, but you can.
However, it’d be best to set your exclusion defaults under Settings. There you can set exclusions for each funnel stage - prospecting, re-engagement, retargeting, and retention. It’d be best to upload your customer list to Facebook every month and add it to these default exclusions as well.
Create new audiences 💮
Include and exclude audiences for ad sets and save them to run at a later stage or launch right from the Madgicx app. After you have selected the audiences you want to target, you can then tailor your creatives specifically for them for the best performance.
With Madgicx’s Audience Studio, checking what interests and audiences are working is a matter of minutes. Our media buyers suggest you should be testing new audiences on a weekly basis, checking the last 7 and 30 days’ performance to see what has been working best. You can then scale the audiences that work best by launching them into additional campaigns or increasing their budgets.
Difference with Facebook Ads Manager
Audience Studio makes you a better media buyer because it gives you more visibility into how your audiences and interests are performing and offers you suggestions to test and discover new audiences that will help you scale your business.
Facebook Ads Manager
Manually aggregate the performance of an audience if it runs in more than one campaign
Simply identify over/under-performing audiences with a unified data view of aggregated performance
Manually search for specific audiences
Immediately see performance breakdown by audience and audience type
No suggested interests
Get suggestions for similar interests
Work hard to narrow down lookalikes with interests
Easily intersect lookalikes and interests to build new, niche audiences, and even save them for later
Frequently asked questions
How can I prioritize which audiences to target?
Prioritize audiences to target based on past performance and your niche. Then discover new interests that are similar to your top performers and consider adding them. By testing the audiences you create, you can generate a winning combination.
How can I save the audiences I create?
Save audiences in the Audience mixer by clicking the “Save audience selection” button in the top-right corner of the mixer. You need to assign the audience a name and here it is best to be as detailed as possible so you don’t get confused about which audience is which later on.
How can I search for a new interest not listed in the Audience Studio?
The Audience Studio offers suggestions of new audiences that are in similar categories to the audiences you have already launched, but you can also search for interests not listed. To search for new audiences head to the “Discover New Interests” tab and then type your query in the search box.
How can I see just the performance of my interest audiences?
You can filter your audiences by:
To do so, click on the dropdown (default: All audiences) to filter as you wish.
How do I see which audiences are working for me?
You can see which audiences and interests have been working for you by clicking on the “Explore Audiences By Performance” tab and then sorting the results according to your chosen KPI and timeframe. If we sort the table by “Interests”, we can see the interests that drive the best performance and then head to the “Discover New Interests” tab to find similar interests to our high-performing ones and add them to the Audience mixer.
Click the checkboxes for the interests you would like to see similar options for and then click the “Discover Similar” button.
Check the “Included” checkboxes to add the interests to the audience mixer.
How important is the potential reach?
The potential reach you need depends on the product/service you are advertising and how niche it is. The more niche your product/service, the smaller the audience size should be. In general, you want to be looking at the performance (e.g., ROAS) of your audiences and then select similar ones of a similar size to test with. However, if you are launching specific offers (e.g., an offer throughout the month of people with birthdays in November), you may decide to widen your audience reach to maximize the potential of your ads.
How many ad sets will launch when I use what I have created in the Audience Studio in Audience Launcher?
One ad set will be launched when you use the Ad Launcher for audiences you have created in the Audience Studio.
How many audiences does the mixer create?
One. When you add audiences to the Audience mixer, the resulting audience is a single composite of the different interests and audiences you add.
How can I launch audiences with no pixel data?
If you don’t have any pixel data, you better start with Madgicx's Audience Studio to discover hidden interest-targeting audiences and start running them to gain some data.
This is because Madgicx Audience Launcher relies on Facebook pixel data to create lookalike audiences.
You want to find as many interest-based audiences as possible who are close to your target audiences in the Facebook Ads Manager.
So you can start by selecting brands, known competitors, industries from the same field of interest, relevant magazines, and preset interests on Facebook.
The less pixel data and more niche the product, the smaller and better defined the audiences will be.
Though this seems like a time-consuming process, after spending an amount of money and time, you will be able to understand which interests work best for you and gather sufficient pixel data, which will help you create powerful lookalike audiences.
If you did not collect enough pixel data using the approach above, continue optimizing what you have by:
Finding new interests within the same segment
Isolating the single interests used inside the original ad set to ensure delivery
How do I use Madgicx's audiences in Audience Launcher?
Launching Madgicx audiences has never been more simple, we created 108 core audiences that were carefully selected to provide you with a full-funnel strategy in just a few clicks.
You can launch a new audience into a campaign in 4 quick steps: 🚀
The first step will be to select the audiences that you would like to launch from the list
Once you have chosen the desired audiences, select "Next"
Assign audiences to a campaign
"Launch into the Madgicx Optimized Structure" is the default option, which will segregate everything into 4 campaigns according to the ARR strategy
You can also launch into an existing campaign of your choice or create a new campaign
Once you are satisfied with your selection, press next to continue.
Now choose the creatives that will be applied to the selected audiences
Hover over the creatives to see an overview of performance, or build new combinations directly from the creative clusters tab
If the creative doesn't have impressions, it may not appear in the list; you can still find it using the post or ad ID through the purple Ad Selection Preview tab on the right-hand side
Select all the attributes for the audience: lookalike percentage, location, gender, or age
In the top-right corner there is an option to "Select all in this view", which will highlight all the selected audiences at once, allowing you to set the attributes in one shot, as opposed to one by one
Once you've completed the set up, "Save Changes" before moving onto the next ad set
Click "Next" to proceed
Note: You can increase the lookalike percentage to a maximum of 20%.
Choose when to launch
Launch now, at midnight, at a custom time, or to allow Madgicx to decide when to launch based on historical performance data
In this step you will have one last overview of the ads selected before finalizing the creation
You can edit the name of the ad-sets being launched in the bottom panel
The best way to get started with Madgicx Audiences is to understand the ARR segmentation of acquisition, re-targeting, and retention. This helps you organize and master these audiences by taking action at each part of the funnel.
Something important to note is that when creating acquisition audiences, there is an automatic exclusion of non-acquisition audiences which includes:
30 Days- Website Visitors
180 Days- Purchasers
How do I create interest based audiences on Madgicx?
The goal of the Audience Studio is to allow Madgicx users to create the best-performing audience using tools that are available only within the Madigcx App.
This tool offers the ability to create powerful intersections of your top-performing audiences and interest audiences in order to optimize targeting results. You can then instantly launch these audiences within just a few clicks.
Who should use this tool?
Any type of business can benefit from interest targeting. What makes the Audience Studio really useful is the option to optimize your existing audiences and create an advanced interest-based audience.
This tool is great for beginners who want to run smart interest-based audiences without the need for any pixel data or for advanced users who want to redefine their target audience by creating diverse audience combinations. This allows you to discover new interests that you may not have recognized before that may deliver even better results.
How can the Audience Studio optimize your audiences?
The Audience Studio is an advanced interest targeting tool that intersects interests and audiences into one. Madgicx analyzes your account’s performance to rank your interests by profitability and predict your next top targeting option.
The Audience Mixer widget creates an intersection of specific interests and top-performing audiences based on key performance metrics in order to create an audience that is more likely to yield positive results. There's also the option to create a sophisticated interest-based audience by choosing from existing interests and selecting new interests that have never been used before.
For example, if someone sells clothing, they can create an intersection of their top five lookalike audiences, and a separately a second intersection with interests relating to fashion, such as brands, and celebrities with the option to narrow down results by adding a third intersection, in which they could choose even more companies that match the type of customer they’re trying to reach.
As a result, an audience will be created that matches one of the top five audiences along with at least one of the interests from each intersection. The audience can be narrowed down even further by excluding any interests or audiences.
Not sure which interests to choose next?
Once a specific interest has been selected, Madgicx provides you with the option to discover similar interests easily using a quick the "Discover new interests" tab. For example, if someone were to select yoga, fitness, and healthy food, interests relating closely to these will automatically be generated and reveal new potential opportunities.
Does audience size matter?
Audience size is a very delicate issue because the solution tends to be unique for each user's needs.
For users just starting out: we want to mainly focus our attention to the top of the funnel (acquisition).
Our goal is to drive a large pool of potential customers to our site and ultimately convert them into paying customers. We want to continue to grow this audience until we have a large enough group in our retargeting segment.
Once we see a large increase in traffic and pixel data, we reallocate our spending to retargeting and eventually retention audiences.
We recommend - once the retargeting segment is large enough - that you split the allocation of spending close to 70% acquisition and 30% retargeting and retention. Again - this is usually different for every ad account, but 70/30 tends to be a good split.
A key thing to remember is to implement our Automation Tactics into your marketing strategy. This is to ensure that - within acquisition - we are scaling the campaigns and ad sets that are performing well and down-scaling those that aren't.
In the end: it doesn't matter how big or expensive an audience is or how many times you reach that audience as long as the ROAS is where you want it to be.
What are the best audiences for ecom?
A successful ad account comes from horizontal scaling, with a variety of audiences that are proven to work. You want to grow your lifetime value while reducing the cost of acquisition.
Our 100+ audiences are carefully curated and we've made it possible for our customers to create a Full funnel strategy in just a few clicks.
Why should you focus on Acquisition?
Acquisition is the most important step when creating audiences.
Acquisition comes from reaching out to a vast target market and then about 1% of those people actually buy from you and 0.01% become lifetime customers.
These audiences are targeting people who had 2 or more touches with your brand. Those users saw your video or engaged with your ads, but they are considered as acquisition audiences because they did not visit your website or make a purchase from you. You want to re-engage with those audiences who showed interest and drive them to your website.
Acquisition prospecting lookalike audiences
These audiences are made up of people who don't know your brand at all. They never bought from you or visited your website so you are acquiring new customers who look like your ideal customers.
Note: Acquiring new customers only happens when people are familiar with your brand and that's why we suggest the majority of your budget should be allocated to acquisition.
People wont buy from you if they don't know about you!
When creating acquisition audiences, there is an automatic exclusion of non-acquisition which is:
30 Days- Website Visitors
180 Days- Purchasers
The best strategy is to test both types of acquisition. You can easily discover winning acquisition ad sets and begin optimizing in a much shorter time frame.
What is the Audience Mixer for?
The Audience Mixer is a part of the Audience Studio that allows you to create multiple intersections between your selected audiences and interests.
The Audience Mixer has four functional containers which serve to create a unique audience:
For custom and LLA audiences exiting in your account
For interests new or existing that performed well in the past
To intersect interests with new interests, beyond custom and lookalike audiences
An exclusion container to avoid the wrong targeting
"Mixing" these containers together will result in a sophisticated target audience. Each container will combine the selected assets as one, and between the three inclusion containers: you will get the users that intersect between all three, excluding the audience who have been excluded.
For example, if you select one of your lookalike audiences, a custom audience, and multiple interests: the audiences will be added to the first group with an "OR" relationship between them, and all of the interests will be added to the first intersection with an "OR" relationship between the interests.
However, between the audiences and the interests, there will be an "AND" relationship. This means that the audience created must be found in one or more of the audiences in the first selection, "AND" must also be interested in one or more interests from the first intersection. This narrows down your audience to find people within your audience who are interested in specific products, brands, and more. You can drag and drop your interests to create a second intersection which will narrow down this audience even further.
Additionally, you can also exclude specific interest groups, so this audience will be narrowed down to include only those interested in X, Y, Z excluding a brand, product, or competitor.
At the bottom of the page, you’ll see your potential reach. If you feel that the potential reach is too small you might want to consider adjusting your intersection relationship or your audience exclusions.
As you can see, the Audience mixer can be used to narrow down your audience so that you reach your target audience, or it can be used to create a powerful interest-based audience.
Why aren't my audiences performing well?
If your audiences aren't performing well, you can:
Re-launch the campaign
The algorithms will recalculate to determine the best audiences to target and possibly find a less-competitive audience, ultimately (and hopefully) ensuring delivery 🙏
Increase the budget or add a high manual bid
It's possible that the audience that you're trying to target is just very competitive and competitors are spending more or bidding higher 📈
Re-launch these audiences at a higher lookalike percentage
Launching the audiences at a higher lookalike percentage (5%, 8%, etc.) means you offer Facebook with more audiences to choose from ✅
How does Madgicx’s Audience Mixer calculate potential reach?
Meta’s potential reach is an estimation based on sample data applied worldwide. The actual reach may differ and is only calculated once the audience is created. As such, the same calculation is used in Madgicx. Furthermore, once the audience is launched, its actual size will start appearing in insights on both Meta and Madgicx as it gathers the data.
The reason why the estimated and actual audience sizes vary is that it depends greatly on the location you’re targeting, as well as the targeting parameters you’ve configured in the ad set settings.
Build winning audiences
Find new audiences and enhance existing ones with Madgicx Audience Studio.