Enter your Instagram username and password if necessary and continue
5. Select the ad accounts that you'd like to connect and on the next screen click “OK”
Note: If your Instagram account is linked to a Facebook page, you should add both your Facebook page and Instagram account to the same Business Manager.
If you have connected your Instagram account but haven't connected it to your ad account, you will need to add the ad account as an asset.
Head to your Instagram account list and click "Add Assets". Select the ad account you want to connect to the Instagram account in the popup that appears.
Add people to your Instagram account
Once you've added an Instagram account to your Business Manager, you can add people and assign them permissions. You'll need to add yourself to this list. If you are not the admin of the Instagram account or don’t have permissions for it but want to connect Instagram to Madgicx, you’ll need ask the admin to:
If you don’t have any pixel data, you better start with Madgicx's Audience Studio to discover hidden interest-targeting audiences and start running them to gain some data.
This is because Madgicx Audience Launcher relies on Facebook pixel data to create lookalike audiences.
You want to find as many interest-based audiences as possible who are close to your target audiences in the Facebook Ads Manager.
So you can start by selecting brands, known competitors, industries from the same field of interest, relevant magazines, and preset interests on Facebook.
The less pixel data and more niche the product, the smaller and better defined the audiences will be.
Though this seems like a time-consuming process, after spending an amount of money and time, you will be able to understand which interests work best for you and gather sufficient pixel data, which will help you create powerful lookalike audiences.
If you did not collect enough pixel data using the approach above, continue optimizing what you have by:
Finding new interests within the same segment
Isolating the single interests used inside the original ad set to ensure delivery
How do I create interest based audiences on Madgicx?
The goal of the Audience Studio is to allow Madgicx users to create the best-performing audience using tools that are available only within the Madigcx App.
This tool offers the ability to create powerful intersections of your top-performing audiences and interest audiences in order to optimize targeting results. You can then instantly launch these audiences within just a few clicks.
Who should use this tool?
Any type of business can benefit from interest targeting. What makes the Audience Studio really useful is the option to optimize your existing audiences and create an advanced interest-based audience.
This tool is great for beginners who want to run smart interest-based audiences without the need for any pixel data or for advanced users who want to redefine their target audience by creating diverse audience combinations. This allows you to discover new interests that you may not have recognized before that may deliver even better results.
How can the Audience Studio optimize your audiences?
The Audience Studio is an advanced interest targeting tool that intersects interests and audiences into one. Madgicx analyzes your account’s performance to rank your interests by profitability and predict your next top targeting option.
The Audience Mixer widget creates an intersection of specific interests and top-performing audiences based on key performance metrics in order to create an audience that is more likely to yield positive results. There's also the option to create a sophisticated interest-based audience by choosing from existing interests and selecting new interests that have never been used before.
For example, if someone sells clothing, they can create an intersection of their top five lookalike audiences, and a separately a second intersection with interests relating to fashion, such as brands, and celebrities with the option to narrow down results by adding a third intersection, in which they could choose even more companies that match the type of customer they’re trying to reach.
As a result, an audience will be created that matches one of the top five audiences along with at least one of the interests from each intersection. The audience can be narrowed down even further by excluding any interests or audiences.
Not sure which interests to choose next?
Once a specific interest has been selected, Madgicx provides you with the option to discover similar interests easily using a quick the "Discover new interests" tab. For example, if someone were to select yoga, fitness, and healthy food, interests relating closely to these will automatically be generated and reveal new potential opportunities.
What if my Google ad account doesn’t show in Madgicx?
If your Google ad account isn’t showing in Madgicx when you try to connect and search for it, you will need to check whether you have the right permissions and re-authenticate. Ensure the same email you connected to the Madgicx is the one that has permission to your Google ad account. If you’re missing permissions, follow the steps above to get them.
What to do if pixel data isn't loading
With Pixel issues there are two reasons:
The wrong pixel is set as default
The pixel is not set up properly
If you think you have the wrong pixel selected
Madgicx allows you to manage and switch between multiple pixels. To ensure that the correct pixel is selected.: