What Facebook permissions do you need to use Madgicx, and how do you get them?
You need 4 kinds of permissions on Facebook to get your Madgicx account up and running:
- Ad account: You need permission to manage the ad account to launch ads via Madgicx.
- Facebook page: You need permission to manage the page to get analytics and launch posts via Madgicx.
- Facebook pixel or dataset: Your pixel needs to be connected to your Facebook ad account, and you need permission to manage it.
- Facebook catalogs: You need permission to manage the catalog, and the catalog needs to be connected to the Facebook pixel.
Letâs take a look at how you get those permissions:
Facebook ad account
Only admins of an ad account can remove or change the permissions. You must ask them to grant you these permissions if you're not the admin.
Hereâs a handy message you can copy-paste to the admin of your Facebook ad account:
Hey, I need these permissions to manage our Facebook ad account. Could you spare a few minutes to help me out? (itâs quick and painless, promise đ)
- Go to Settings in Business Manager (you may need to re-enter your password)
- Head to âPeopleâ in the left-hand sidebar
- Search for me in the search bar at the top and select me, or click âAdd peopleâ and search for me using my email address
- In the box that appears, add me to our ad account, making sure that you choose my new role (âAdmin accessâ) and complete the steps
Thatâs it! Appreciate it if you could get this done ASAP đ so I can start optimizing and maximizing our potential through FB ads đȘ
Facebook Page
To get permission to access your Facebook Page, you need to speak to your Page admin.
Hereâs a handy message you can copy-paste to your page admin:
Hey, I need permission to manage our Facebook Page. Could you spare a few minutes to help me out? (itâs quick and painless, promise đ)
- From your Facebook feed, click âPagesâ in the left-hand menu (you may have to click âSee moreâ first)
- Go to our Page and click âSettingsâ in the left-hand menu
- Click âPage Rolesâ in the left-hand menu
- Below âAssign a new Page role,â type my name or email address in the box and select me from the list that appearsâ
- Click the role (âEditorâ) and select âAdminâ from the drop-down menu
- Click âAddâ and enter your password to confirm
Thatâs it! Appreciate it if you could get this done ASAP đ so I can start optimizing and maximizing our potential through FB ads đȘ
Notes
If you're not friends with the person who is the admin, youâll need to accept their invitation to start helping them manage the Page.
If you want to add another admin, the request may need to be approved by another Page admin before this person can be added. If the request is not actioned within seven days, it may be auto-approved.
How Facebook explains how to get manage permissions to your page
Facebook Pixel
The Facebook Pixel (now called âMeta Pixelâ) is a piece of code you place on your website that collects data for you to track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket your products to people on Facebook.
How to set up and create a Meta Pixel
To set up and create a pixel, you must be an admin of the Facebook ad account. See above for instructions on how to get account admin permissions. Then:
- Go to Events Manager
- Click Connect data sources and select âWebâ
- Select âMeta Pixelâ and click âConnectâ
- Add your Pixel name
- Enter your website URL to check for easy setup options
- Click âContinueâ
You then need to install the Pixel on your website
How to install the Meta Pixel on your website
Once you've created your Meta Pixel, you can put the pixel code on your website.
There are several setup options for this:
- Manually add the Pixel code to your website
- Use a partner integration
- Email instructions to your developer
Letâs run you through the different steps for the three different options:
Manually add Pixel code to your website
Use a partner integration
- You can also set up your Facebook pixel on your website by going to the âPartner integrations pageâ in âEvents Manager,â selecting your partner, and following the on-screen instructions.
- Go to âEvents Managerâ
- Click the âData sourcesâ icon on the left-hand side of the page
- Select the Pixel you want to set up
- Click âContinue pixel setupâ
- Click âUse a partnerâ
- Select your partner integration from the list
- Follow the on-screen setup instructions
Email instructions to your developer
If someone else updates the code on your website, follow these steps to email them your Meta pixel setup instructions.
- Go to âEvents Managerâ
- Click the âData sourcesâ tab on the left-hand side of the page
- Select the pixel that you want to set up
- Click âContinue pixel setupâ
- Click âEmail instructionsâ
- Enter the recipient's email address
- Click âSendâ at the bottom of the page
Set up events
After you've added the Meta Pixel base code to your website, you can set up events to measure the actions visitors take on your website, such as making a purchase. You can do this by manually installing the code or by using the point-and-click Event setup tool. Then, make sure that your Meta pixel is working correctly.
Note: You should use the same Facebook pixel across your entire website. Thereâs no need to create multiple pixels for different pages or events.
If you use the Meta Pixel to share events with Meta, we recommend that you also use the Conversions API. The Conversions API works with your Meta Pixel to help improve the performance and measurement of your Meta ad campaigns. Learn more about the Conversions API
Facebook catalogs
How to get permission to a catalog
- Make sure the you have been added as an admin to the Business Manager
- Go to Business settings and select the business
- Select "Data sources"
- Select "Catalogs" and select the name of the catalog
- Select "People" to see who already has catalog tasks assigned; to assign or change their task, select "Add people"
- Select the person's name on the left-hand side
- On the right-hand side, select either "Manage catalog" or "Create ads" as the person's permission level; select "Assign"
How to create a new catalog
Refresh connection in Madgicx
Once you have obtained the right permissions on the ad account, you must update your connection in Madgicx to reflect these changes. Our step-by-step guide explains this simple process.
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