How to re-authenticate Madgicx’s Facebook connection
After making any major changes to your ad account, you will need to re-establish your connection with Madgicx.
It’s best to start with the simplest solution first, which is refreshing.
How to refresh
- Go to “Manage connected ad accounts” in “Settings.”
- Click the refresh icon next to the relevant ad account.
- Wait a few moments while the connection refreshes, and you’re done.
When to refresh:
To get the latest data from an already connected ad account. This includes updated ad spend info, connected accounts, datasets, Terms of Service, and user permissions.
If refreshing doesn’t solve your issue, try reauthenticating.
How to reauthenticate
- On the same page in “Settings,” click the “Reauthenticate” button at the top of the list of ad accounts.
- A popup will appear for you to confirm the connection. Log in or click the “Continue” button if you’re already logged in.
- You’re all done.
When to reauthenticate:
- Your Facebook token breaks, and you see an error page telling you there’s a problem. See the reasons below why this happens.
- To get information about new ad accounts that weren't connected to your user account before, you get access to a new ad account.
Instances that require reauthentication:
- Token Expiry: Access tokens have a limited lifespan for security reasons. When they expire, they need to be refreshed or a new token must be issued.
- Revocation: If a user changes their password, revokes permissions, or manually logs out of Facebook, any associated tokens can be invalidated to ensure account security.
- App Changes: Modifications to the Facebook app's settings, such as updating permissions, changing security settings, or altering app configurations, can invalidate existing tokens.
- Security Concerns: Facebook has mechanisms to automatically revoke tokens if suspicious activity is detected, such as login attempts from an unusual location or device.
- Permission Updates: If the scope of the permissions requested by the app changes, previously issued tokens may no longer be valid.
- Violation of Policies: If the app violates Facebook's platform policies, tokens can be revoked or limited.
- Access Limits Exceeded: Exceeding Facebook's API rate limits or quotas can also cause tokens to temporarily break or become unusable.
I can't access my Madgicx account
If you can’t access your Madgicx account, double check that you are using the right email and password and retry to log in.
If you still cannot log in, try resetting your password.
I don't have any pixel data yet, can I still use Madgicx?
Yes! You sure can.
Even if you don’t have any pixel data, you can use Madgicx to create new ads. Start with the Ad Library to browse for new ad ideas, follow brands in your niche, and save your favorites to boards for inspiration.
Then, use the AI Ad Generator to create even more ad ideas for your next campaign. You can upload an image or use a text brief to generate a batch of new ads.
Once you have an ad you like, share it with your design team with your comments to finalize the image. Alternatively, you can send it to our digital artists to polish it for you. You’ll get your design back in 48 hours and can easily launch your ad straight from Madgicx.
Get both the Ad Library and the AI Ad Generator for $29/month for a constant stream of new ads. Try for free for 7 days.
What are the best audiences for ecom?
A successful ad account comes from horizontal scaling, with a variety of audiences that are proven to work. You want to grow your lifetime value while reducing the cost of acquisition.
Our 100+ audiences are carefully curated and we've made it possible for our customers to create a Full funnel strategy in just a few clicks.
Why should you focus on Acquisition?
Acquisition is the most important step when creating audiences.
Acquisition comes from reaching out to a vast target market and then about 1% of those people actually buy from you and 0.01% become lifetime customers.
Acquisiton re-engagement
These audiences are targeting people who had 2 or more touches with your brand. Those users saw your video or engaged with your ads, but they are considered as acquisition audiences because they did not visit your website or make a purchase from you. You want to re-engage with those audiences who showed interest and drive them to your website.
Acquisition prospecting lookalike audiences
These audiences are made up of people who don't know your brand at all. They never bought from you or visited your website so you are acquiring new customers who look like your ideal customers.
Note: Acquiring new customers only happens when people are familiar with your brand and that's why we suggest the majority of your budget should be allocated to acquisition.
People wont buy from you if they don't know about you!
When creating acquisition audiences, there is an automatic exclusion of non-acquisition which is:
- 30 Days- Website Visitors
- 180 Days- Purchasers
The best strategy is to test both types of acquisition. You can easily discover winning acquisition ad sets and begin optimizing in a much shorter time frame.
Why aren't my audiences performing well?
If your audiences aren't performing well, you can:
Re-launch the campaign
The algorithms will recalculate to determine the best audiences to target and possibly find a less-competitive audience, ultimately (and hopefully) ensuring delivery 🙏
Increase the budget or add a high manual bid
It's possible that the audience that you're trying to target is just very competitive and competitors are spending more or bidding higher 📈
Re-launch these audiences at a higher lookalike percentage
Launching the audiences at a higher lookalike percentage (5%, 8%, etc.) means you offer Facebook with more audiences to choose from ✅
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