A successful ad account comes from horizontal scaling, with a variety of audiences that are proven to work. You want to grow your lifetime value while reducing the cost of acquisition.
Our 100+ audiences are carefully curated and we've made it possible for our customers to create a Full funnel strategy in just a few clicks.
Why should you focus on Acquisition?
Acquisition is the most important step when creating audiences.
Acquisition comes from reaching out to a vast target market and then about 1% of those people actually buy from you and 0.01% become lifetime customers.
These audiences are targeting people who had 2 or more touches with your brand. Those users saw your video or engaged with your ads, but they are considered as acquisition audiences because they did not visit your website or make a purchase from you. You want to re-engage with those audiences who showed interest and drive them to your website.
Acquisition prospecting lookalike audiences
These audiences are made up of people who don't know your brand at all. They never bought from you or visited your website so you are acquiring new customers who look like your ideal customers.
Note: Acquiring new customers only happens when people are familiar with your brand and that's why we suggest the majority of your budget should be allocated to acquisition.
People wont buy from you if they don't know about you!
When creating acquisition audiences, there is an automatic exclusion of non-acquisition which is:
30 Days- Website Visitors
180 Days- Purchasers
The best strategy is to test both types of acquisition. You can easily discover winning acquisition ad sets and begin optimizing in a much shorter time frame.
What can I do with Мadgicx?
If you are running Facebook Ads for e-commerce or lead generation, you can use madgicx.com to:
Add extra power to your team
Hiring an experienced Facebook media buyer is expensive. Madgicx provides both the knowledge and the advertising technologies that are required to succeed with Facebook ads. Look at it as the ultimate Facebook media buyer that never sleeps and is always there to optimize your Facebook Ad Account.
Up-level your strategy
Madgicx's mission is to hit your (not Facebooks') business KPI's in the most effective and efficient way possible. It provides strategic dashboards that include strategy reporting across acquisition, retargeting, and retention campaigns.
Find growth opportunities
Get actionable insights to navigate and optimize your marketing efforts with personalized recommendations targeting the growth opportunities unique to you.
We analyze your data and present the information on both macro and micro levels. Enable tactics and strategies used by today’s most successful Facebook advertising players.
Automate ad operations
With Madgicx's automation tactics, you can set up rules that make sure you are running your ad account at profit. Automation rules enable you to take actions based on real-time data of your ad account and harness the media buying arbitrage points which exist on the Facebook platform.
Save time and scale
Madgicx removes the complexities of high-performance Facebook advertising by performing many of the time-consuming, manual tasks which humans are unable to perform at the speed and scale required for efficient and effective Facebook ad account management.
Why aren't my audiences performing well?
If your audiences aren't performing well, you can:
Re-launch the campaign
The algorithms will recalculate to determine the best audiences to target and possibly find a less-competitive audience, ultimately (and hopefully) ensuring delivery 🙏
Increase the budget or add a high manual bid
It's possible that the audience that you're trying to target is just very competitive and competitors are spending more or bidding higher 📈
Re-launch these audiences at a higher lookalike percentage
Launching the audiences at a higher lookalike percentage (5%, 8%, etc.) means you offer Facebook with more audiences to choose from ✅