Targeting Insights helps you identify any audience blindspots so you can:

🔍 Spot optimization opportunities to improve targeting

🌍 Find missing audiences and identify high-performing ones for your next campaigns

✂️ Trim budget waste spent on poor-performing audiences

With these insights, you can:

• Learn how budget optimization, objectives, optimization goals, and bidding affect performance
• Understand whether the learning phase and ad quality have an impact on your account
• Discover the best time and day to launch your ads

Optimize your budget and targeting with a data view unavailable in Facebook for:

• Countries and regions
• Ages and genders
• Languages

With these insights, you can:

• Spot underperforming audience segments and exclude them from your targeting
• Identify overperforming audience segments you can scale with additional ad sets
• Tweak your ad strategy across countries, regions, ages, languages, and gender

‍Target best-performing audiences

• Get audience-performance data unification to identify over/under-performing audiences
• Discover new interests you should target in future campaigns
• Build new prospecting audiences by intersecting interests and lookalikes

With Audience Studio you can

• Create powerful interest-targeting audiences
• Mix lookalikes with different interests to narrow down to a fine-tuned niche
• Launch audience combinations instantly, or save and launch them at any time through Audience Launcher

Understand which are the most important metrics to watch in your marketing analytics so you can:

• Customize your report dashboard to show you what you need
• Optimize your ad account for these metrics
• See the true cost of acquiring new customers
• Monitor your profitability

Create better ads with Madgicx’s Creative Insights:

• Test all ad formats and understand which ones work best
• Identify scalable and overspending creatives in your account
• Follow performance trends to avoid ad fatigue
• Understand which elements in your creatives drive the best performance

Finally, a tool that aggregates your copy’s performance across ad sets and campaigns so you can: 

• Identify scalable pieces of copy to maximize your profits
• Spot copy that’s burning through your budget to stop the leak
• Understand which copy elements work best and for which audience segment to perfect your next ads