How to uncover winning audiences with Audience Launcher

With Meta ads, you can create audiences, including lookalikes, using people who have interacted with your content and ads to varying degrees. This is best practice, but launching a full-funnel strategy on Meta is time-consuming and will take even the most experienced media buyers a few days.

The Madgicx Audience Launcher enables you to identify audiences you wouldn’t have considered otherwise. We created 76 prebuilt audiences for you to launch a full-funnel strategy in just a few clicks. Madgicx prebuilt audiences already have the right exclusions set up: acquisition audiences exclude retargeting and retention audiences, and retargeting audiences exclude retention audiences.

Let’s look closer at how you can launch a fully-fledged ad strategy with Audience Launcher.

How to launch a new audience with the Audience Launcher

Go to Audience Launcher and select the funnel stage to show the audiences you can create. Then, click the preconfigured Madgicx audience you want to use and click “Next” to continue. Each audience you select will be created as an ad set in the Meta Ads Manager.

Now, you must choose where to launch your new audience. You can choose to “Split campaigns per funnel stage” by selecting it at the top, naming your campaign, setting your campaign objective, and defining how you want to optimize your budget - at the campaign (CBO) or ad set (ABO) level.

You can also choose to launch all ad sets to one campaign by clicking the other tab. Here, you can select the destination campaign from the dropdown list. You can also create a new campaign by clicking the “Create New Campaign” button. Make your choice and click “Next” to choose your ads.

Choose the audience from the list on the left that you want to add creatives to, and click the “Save Changes” button at the next arrow below to save it before selecting your ads. By default, all audiences you chose in the last step are selected. Then, pick the ads you want to include by checking the box at the top right of each ad creative. Save your changes before progressing so you can use these ads for all the audiences you choose. 

If you want to select different ads for each audience, you should deselect the audiences you don’t want to see a specific ad creative, and repeat the process of picking the ad you do want them to see. If you do this, don’t forget to save the changes on your creative selection of ads for each audience.

When you’re ready, click the “Save Changes” button circled at the top right of the page.

Set up your audience on the next screen by selecting the desired audience and adjusting the settings below, such as location, audience demographics, recency, and lookalike percentage. You can also choose your conversion and budget types, as well as the device, platform, and placement settings. Then click “Save Changes.”

The last step lets you choose when to launch your audiences, shows you the naming convention applied to your ad sets, and shows you a campaign summary. Click “Launch” when you’re ready.

You’re all done.

Pro tip: Check our article about the Marketing Funnel to learn about the different funnel stages and their audiences, and how to market to them 🤓

🚀 Launch a world-class full-funnel targeting strategy

One caveat here to bear in mind: although you have 76 audiences to choose from, don’t launch them all, and definitely not at once. This is a menu, so just like you don’t go to a restaurant and order everything off the menu, nor do you do it here because it costs too much, and some things will work better than others.

Let’s examine the audiences that Madgicx’s media buyers recommend selecting from Audience Launcher for each section of the funnel.

Acquisition prospecting audiences

There are two components to any winning audience:

• Quality — are these people in your target audience, and will they convert?
• Quantity — are there enough of these people to make the ads profitable?

Creating audiences is all about utilizing your pixel data to identify more effective audiences. With Madgicx, you can build a full-funnel strategy with custom audiences in a few minutes.

• Lookalike of Video Addicts

Video addicts are those who have watched at least 95% of one of your videos. Videos on social media are becoming shorter, which means the likelihood of people watching 95% is increasing. If you don’t run videos, you can use lookalikes of your Instagram and Facebook Pages fans, though these audiences might not be as engaged as your video addicts.

If you don't have enough people who watched at least 95% of your videos to create a lookalike audience, you can use Video Enthusiasts (75% watched) or Video Casuals (50% watched).

• Super lookalikes

A powerful combination of lookalikes of your top-performing audiences. This targeting hack helps you reach people similar to your top performers and who are likely to convert well.

• Niche Prospecting From Top URLs

This audience consists of people who have visited your most important website pages: an easy win that almost always drives results.

• Interest Targeting & Audience Mixes

If you've already learned how to use Madgicx Audience Studio and created some interest-based audiences to target, you can now add them to the list by clicking "Interest Targeting & Audience Mixes". Interest-based audiences are an essential part of everybody's strategy. Learn how to create interest-based audiences.

• Broad Targeting

Broad targeting works better and better for big advertisers. Here we don’t specify any interests, custom, or lookalike audiences; we just let the Facebook algorithm decide who to go after. As you might imagine, these audiences only work for advertisers with plenty of pixel data, so Facebook's algorithm knows exactly who to target.

Acquisition re-engagement audience

Choose from these popular re-engagement audiences:

• Video Addicts

Here, instead of creating a lookalike audience, as we did above, we show ads to people who have watched at least 95% of one of your videos. If you don’t have enough people who are video addicts, try enthusiasts (people who watched 75% of one of your videos) or casuals (people who have watched 50% of one of your videos).

• Social Media Engagers

These users engaged with your Instagram or Facebook ads, visited your social media pages, or liked them. 

• Ad Viewers

These are people who have watched at least 3 seconds of one of your video ads.

Retargeting

Sometimes, it takes another two to three touchpoints to get prospects in the consideration phase to pull the trigger and buy. Here, keep it super simple. 

Within 72 hours after someone visits your website, we have a hot window of opportunity. During those three days, it's recommended, if not even vital, to show them your ad one to three times a day - no more because it’s annoying.

Custom Recency Visitors

Launch an audience to retarget your visitors from 0-3 days, and one for 3-30 days. 

During the 3-30 day retargeting, we should reduce our frequency significantly to avoid ad fatigue.

Retention

Let's assume you're selling a product people like to buy more frequently - in other words, you're hoping for recurring purchases - you should consider building a retention strategy. 

Basic retention (180 days)

Targeting all your customers from the past six months is a great way to start.

👥 Madgicx pre-built audiences explained

Let’s run through the different audiences you can select in Madgicx Audience Launcher.

Before examining each audience, it is essential to understand how the eRFM (engagement, recency, frequency, and monetary value) model operates. The model categorizes your customers into audiences based on how often a set of customers engages in an event (such as visits or purchases) and the monetary value of that event.

Madgicx’s AI segments your visitors and customers into three sets of three segments according to:

• Order value - this can be either real (a purchase) or potential (didn’t buy but progressed towards this event by taking other meaningful actions, such as providing personal information, adding items to the cart, or filling out payment information). It’s categorized like this:
  
  • Silver/Low: the lowest third of the product value
  • Gold/Medium: the middle third of the product value
  • Platinum/High: the highest third of product value
• And also categorized by how often these events take place:
  
  • Infrequent/Low: lowest third of frequency
  • Occasional/Medium: medium third of frequency
  • Frequent/High: the highest third of frequency

The AI uses your customer data and relays this back to your Meta pixel to find the audience lookalike. 

Acquisition prospecting

• Infrequent silver/gold/platinum customers - Lookalike customers who infrequently make purchases with a silver, gold, or platinum value.‍
• Occasional silver/gold/platinum customers - Lookalike customers who occasionally make purchases with a silver, gold, or platinum value.‍
• Frequent silver/gold/platinum customers - Lookalike customers who frequently make purchases with a silver, gold, or platinum value.

• Infrequent low-AOV visitors with low intent - Lookalike website visitors who have infrequently performed a lower-intent event (e.g., viewed products/services on your website) with a low potential average order value (AOV).

• Infrequent medium-AOV visitors with low intent - Lookalike website visitors who have infrequently performed a lower-intent event with a medium potential AOV.

• Infrequent high-AOV visitors with low intent - Lookalike website visitors who infrequently performed a lower-intent event with a high potential AOV.

• Infrequent low-AOV visitors with high intent - Lookalike website visitors who infrequently performed a higher-intent event with a low potential AOV.
• Infrequent medium-AOV visitors with high intent - Lookalike website visitors who infrequently performed a higher-intent event with a medium potential AOV.
• Infrequent high-AOV visitors with high intent - Lookalike website visitors who infrequently performed a higher-intent event with a high potential AOV.
• Occasional low/medium/high-AOV visitors with low intent - Lookalike website visitors that have performed a lower-intent event at medium frequency (compared to others in your customer database) and low/medium/high potential AOV.
• Frequent low/medium/high-AOV visitors with low intent - Lookalike website visitors that have performed a lower-intent event at high frequency and low/medium/high potential AOV.
• Occasional low/medium/high-AOV visitors with high intent - Lookalike website visitors that have performed a higher-intent event at medium frequency (compared to others in your customer database) and low/medium/high potential AOV.
• Frequent low/medium/high-AOV visitors with high intent - Lookalike website visitors that have performed a higher-intent event at high frequency and low/medium/high potential AOV.

• Category-specific purchaser lookalikes - Lookalikes of people who have purchased from specific product categories, like women’s clothing from a clothing e-commerce store. These could also be clothing subcategories, such as shirts, blouses, tops, etc.)

• Category-specific high/low-intent visitor lookalikes - Lookalikes of people who have visited specific product categories, or item categories, and then showed low or high intent by adding items to their shopping cart.

• Facebook/Instagram fans lookalike - Lookalike from people who have engaged with your Facebook Page or Instagram account.

• Video casuals/enthusiasts/addicts lookalike - Lookalikes from people who watched at least 50%/75%/95% of at least one of your videos

• 10-sec ad watcher lookalike - Lookalike of people who watched at least 10 seconds of any of your videos

• Website lead lookalike - Lookalike of people who filled in their details in a lead magnet, like a form, newsletter, download, etc.

• Super lookalike - A powerful combination of lookalikes from your top-performing audiences. 

• High-intent Android/iOS users - Lookalike of customers and visitors who have shown high intent (e.g., added to cart) when using Android/iOS devices

• Top-URL low/high-intent visitor lookalike - Lookalike of people who have visited specific URLs on your website and shown either high or low intent to purchase.

• Top-URL purchaser lookalike - Lookalike of people who have visited specific URLs on your website and made a purchase

• Interest targeting & audience mixes - Audience you created in the Audience Studio - either interest-based or intersections of lookalikes and interests.

• Broad targeting - No targeting specifications - Meta’s algorithm decides which people to target

• Deep browsers lookalike - Lookalike audience of the people who spent more than 8 minutes (deep browsing) on your website

• Medium-length browsers - Lookalike of users who spent at least 3 minutes on your website

• Top-event lookalike - Lookalike audiences from your top events: people who performed or didn't perform a specific event you define (e.g., purchase, add to cart, signed up for the newsletter, etc.)

Acquisition re-engagement

• Video casuals/enthusiasts/addicts - People who watched at least 50%/75%/95% of at least one of your videos

• Ad watchers - People who watched at least 3 seconds of one of your video ads

• Instagram/Facebook fans - Audience from people who have engaged with your Instagram/Facebook Page

• Collection & Instant Experience ad engagers - People who have engaged with your collection ad or Instant Experience within Facebook.

Retargeting

• All visitors last 30 days - Everyone who visited your website in the last 30 days

• High intent visitors last 30 days - People who visited your website in the last 30 days and showed a high intent to purchase

• All visitors 30-180 days - Everyone who visited your website between 30 and 180 days ago. 

• High-intent visitors 30-180 days - People who visited your website between 30 and 180 days ago and showed a high intent to purchase

• All custom recency visitors - All of your website visitors in a timeframe of your choice

• High-intent custom recency visitors - Website visitors in a timeframe of your choice who showed a high intent to purchase

• Multiple visits - People who have visited your website at least 3 times in the last 30 days.

• Deep browsers - People who spent at least 8 minutes on your website

• Medium-length browsers - People who spent at least 3 minutes on your website

• Category-specific medium/high intent - People who have expressed a medium or high intent to purchase from specific product categories

• Top URL low/high-intent visitors - People who have visited specific URLs on your website and have shown either low or high intent to purchase.

• Website leads - People who filled in their details for a lead magnet, such as a form, newsletter, or download, etc. 

• Top events - People who did or didn’t perform a specific event you define (e.g., left contact details but didn’t make a purchase)

Retention

• Basic retention (180 days) - All people who made a purchase in the last 180 days

• Fresh customers (10 Days) - All people who made a purchase in the previous 10 days

• Custom recency purchasers - All people who made a purchase in a timeframe of your choice

• Reactivation (60-180 Days) - All people who made a purchase between 60-180 days ago.

• Top-URL purchasers - People who have visited specific URLs  on your website and made a purchase

• Category-specific purchasers - People who have purchased from specific product categories that you define, who have shown medium/high intent to purchase.

Difference with Facebook Ads Manager

Madgicx Audience Launcher makes you a better media buyer because it uses AI to create better quality lookalikes and has pre-built options that help you drive better performance.