How to leverage Geo & Demo Insights
Optimize your budget and targeting with a data view unavailable in Facebook for:
- Countries and regions
- Ages and genders
With these insights, you can:
- Spot underperforming audience segments and exclude them from your targeting
- Identify overperforming audience segments you can scale with additional ad sets
- Tweak your ad strategy across countries, regions, ages, languages, and gender
Geo & Demo Insights gives you a visual overview for rapid insight into where you should reallocate budget to improve your advertising ROI.
See where to reallocate budget 👀
Get a rapid overview of which countries and regions are performing well (or not) and make decisions based on this information to reallocate advertising spend away from regions with lower returns and towards those with higher ROAS.
As always, set the time frame and KPI that you want to see data for.
The “Wasted Spend” pie chart in the top left gives us an immediate indication of where there is room for improvement in our budget allocation. By excluding underperforming countries, we can improve our chosen KPI. This is where the map comes in.
The red-colored areas on the map are those locations where your ads are currently underperforming. You could potentially exclude these countries from your targeting to avoid overspending.
The green-colored areas are performing well, so you can scale them by launching more ad sets targeting these countries. This is a great opportunity to increase your revenue.
Click on countries to zero in on specific regions for laser-focused targeting insights so that you can alter budget reallocation to specific areas that are performing better. This means that you can get valuable insights from this feature whether you advertise nationally or internationally.
For example, in the first screenshot of the USA above, we could exclude advertising to Montana and other red-colored states and the budget previously spent there would be allocated to green-colored states like California, boosting our advertising ROI.
Scale internationally 📈
See which regions of the world where you can scale your ads to boost your ROAS. Use international scaling to give you better strategic oversight of scaling opportunities according to spending power split into 5 tiers, with "Tier 0" being the highest-spend country in your account.
Uncover demographic performance 🔎
Pinpoint specific age groups and genders within your advertising audience, assess the performance of ads for these segments, and tweak your ad strategies.
☝️ For this eCommerce business, we see that the ROAS for females aged 18–24 is low compared to the other age categories, but the spend on this audience is quite significant.
So here we could look at excluding this underperforming female audience segment and even think about how we can gear our ads to make them more appealing to male audiences aged 18–44. Doing so would improve the CTR and — with the high ROAS figures we see in the table above — we can suppose that this would lead to more purchases.
Compare results for different languages 🌐
See how your ads are doing amongst speakers of different languages and learn whether it is worth launching ads tailored for specific language speakers.
In the “Language” widget above, we can see that our ads are performing well for German speakers yet ±90% of the ads are in English. Here we could scale our ads for German speakers and even experiment by launching new ads in German to see whether this boosts conversions and compare performance versus ads in English.
Know your demographic and region to target?
Head to the Audience Launcher to start new campaigns, ad sets, and ads
Difference with Facebook Ads Manager
Geo & Demo insights makes you a better media buyer because it saves you time with data views that are not shown in Facebook Ad Manager.
Get performance breakdowns by age, gender, and location with Madgicx Cloud Tracking: an offline-conversion and server-to-server solution.
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