What is the marketing funnel? Why is it important? 

You may already know about the ARR marketing funnel as a media buyer. But, if you’re not familiar with this term, you may not be fully aware of this framework and why we use it. This article is for you.

Audience exclusion is to prevent Facebook from going after your warmer audiences (because they have a better chance to drive results) when you want to target top-of-the-funnel and middle-of-the-funnel audiences.

With Madgicx’s Ads Manager 2.0, you can:

• Monitor and manage all of your advertising assets in one place
• Filter assets by performance to instantly identify scalable and overspending ones
• Make changes to multiple assets at once

The below information will tell you everything you need to know about setting up Madgicx Cloud Tracking, including how to give us access to your Facebook Ad Account and pixel, explain what your CRM and DNS is, and provide us with permissions to both. If there is still something unclear after reviewing this document, please feel free to reach out to us at mct@madgicx.com.

With Madgicx’s Meta Dashboard, you can:

• Ensure you cover your entire marketing funnel from acquisition to retention
• Strategize your budget allocation across the funnel based on performance
• Automate performance reporting and have them sent right to your inbox

Targeting Insights helps you identify any audience blindspots so you can:

🔍 Spot optimization opportunities to improve targeting

🌍 Find missing audiences and identify high-performing ones for your next campaigns

✂️ Trim budget waste spent on poor-performing audiences

With these insights, you can:

• Learn how budget optimization, objectives, optimization goals, and bidding affect performance
• Understand whether the learning phase and ad quality have an impact on your account
• Discover the best time and day to launch your ads

Optimize your budget and targeting with a data view unavailable in Facebook for:

• Countries and regions
• Ages and genders
• Languages

With these insights, you can:

• Spot underperforming audience segments and exclude them from your targeting
• Identify overperforming audience segments you can scale with additional ad sets
• Tweak your ad strategy across countries, regions, ages, languages, and gender