Madgicx is the advertising superpower that helps you get better ad ROI on your spend 🦸
While Facebook advertising is anything but one-click success, with Madgicx, companies see ROAS jump 3x:
Madgicx is a full-stack advertising platform that plugs the proven knowledge, skills, and tactics of industry-leading marketers into AI-backed software. The platform is built by a team of professional media buyers with an ad experience that runs into hundreds of millions of dollars.
Madgicx is the only advertising platform that combines insights with execution to help e-com brands and agencies manage and optimize Facebook and Google ads. It gives your paid marketing efforts a competitive edge, boosting your capabilities and saving you time so you can focus on driving more value for your business.
We understand that advertising and media buying is no walk in the park, so we have created a Madgicx formula to help you get the most out of your ad spend 🧙♂️
Learn the basics Watch the Madgicx 101 course to learn the basics of how to set up and monitor your account. The walkthrough explains how you can optimize your performance and boost ROAS today.
Madgicx formula - step 1: audit
Your first step should be to audit your account. You need to see what you are doing right and what you are doing wrong.
Carrying out an audit of your ad strategy and results will help you identify gaps in what you have been doing and indicate where to reallocate budgets.
You can start the audit of your account from Madgicx’s Facebook Dashboard. The dashboard allows you to spot if you're missing crucial audiences and allocate your budget wisely across funnel stages.
You should then dig deeper into your audience to see how your ads perform across geographies and demographics with Geo & Demo Insights. Use Geo & Demo insights to look for low-hanging fruits and as a sanity check to ensure you're not wasting money on the wrong locations and audience segments.
Check whether you distribute your budget wisely across audience types and aren't missing out on any in Targeting Insights. Compare performance between lookalikes and interest targeting, Facebook and Instagram page engagers, all website visitors and high-intent visitors (people who added items to their carts), etc., to identify your winners and reduce spend on low-performers.
Spot optimization opportunities and see where you can improve your budget optimization and bidding strategy in Auction Insights.
Madgicx formula - step 2: automation
When you have audited your account and identified areas for improvement, you’ll want to run a lot of tests, and you’ll need to protect your budget while doing so. This is where Madgicx’s automation tools come in.
Madgicx provides automation tactics in the form of templates so that you can scale ad spend when your ads are performing well and avoid overspending on underperforming ads.
Moreover, with Madgicx’s Autonomous Budget Optimizer, you can set your budget monitoring to autopilot across your entire ad account, scaling your ads while:
• Saving hours of manual budget optimization
• Avoiding human errors
• Clearing away time to focus on other aspects of your business
Madgicx formula - step 3: targeting
With automations running your account on autopilot, you can turn your attention to discovering and testing new audiences with Audience Studio.
Here you can build powerful acquisition prospecting audiences and add them to your full-funnel targeting strategy.
Madgicx formula - step 4: creatives
Creatives get attention from your ideal prospects. The ad copy is your chance to provide the necessary context to close the sale. This is why you need to understand what creatives and ad copy resonate with your audience.
Creatives are the name of the game on Facebook, especially after the iOS update. The thing is, if your creatives aren't of high quality, your ads will tank, and no media-buying trick can save you. So you need to understand what works and what doesn’t.
Creative Insights shows you which creative formats you should produce more of and helps identify scalable and overspending ads you can optimize. With this tool, you can gain crucial insights for future ad production and creative testing and deliver them to your creative team.
Get a rapid overview of your ad copy performance with Ad Copy Insights to spot missed opportunities and see which advertising messaging best resonates with your audience.
Don’t have your own creative design team?
Try Sparkle FREE: ✅ Wide range of design types — from ads to website images ✅ Lightning-fast turnaround time (1–2 days) ✅ High-quality and consistently on-brand creatives
When you have got all of your ad strategy set up and running, you need a dashboard from which you can monitor the performance.
One-Click Report allows you to save yourself hours of data compilation work to make better marketing decisions faster.
Get your dream marketing analytics dashboard with ready-to-use templates created by Madgicx’s pro media buyers based on their $100M+ ad spend management experience. The templates contain all the crucial KPIs you need to track across ad channels and are also customizable.
Madgicx formula - step 6: repeat
Your ad account will need to adapt and evolve and adapt over time, just like your business needs to stay competitive. This is why you need to keep repeating the steps above to keep optimizing your ad account.
One of the biggest mistakes of FB advertisers is that they only do the steps above once, treating it as a “set it and forget it” one-time action. You need to treat these as a never-ending cycle: auditing, optimizing, testing, and repeating.
The blunt truth is that if you don't audit every once in a while, optimize based on your insights, and run tests again, you won't succeed with FB ads.
Frequently asked questions
How can I make the most of Madgicx
The larger the budgets, the more value and ROI that you could get from Madgicx.
Madgicx is a great solution for large advertisers and enterprises, in addition to those spending as little as $300/month on Facebook Ads.
Note: If the same combination of creative and ad copy have been used in the past, they will only appear as one ad and will not show duplicates. The ad may appear further down the list and not in order of most recent.
If you are looking to create a brand new ad (new creative and ad copy), you need to do so from the Facebook Ad Manager.
How can I launch audiences with no pixel data?
If you don’t have any pixel data, you better start with Madgicx's Audience Studio to discover hidden interest-targeting audiences and start running them to gain some data.
This is because Madgicx Audience Launcher relies on Facebook pixel data to create lookalike audiences.
You want to find as many interest-based audiences as possible who are close to your target audiences in the Facebook Ads Manager.
So you can start by selecting brands, known competitors, industries from the same field of interest, relevant magazines, and preset interests on Facebook.
The less pixel data and more niche the product, the smaller and better defined the audiences will be.
Though this seems like a time-consuming process, after spending an amount of money and time, you will be able to understand which interests work best for you and gather sufficient pixel data, which will help you create powerful lookalike audiences.
If you did not collect enough pixel data using the approach above, continue optimizing what you have by:
Finding new interests within the same segment
Isolating the single interests used inside the original ad set to ensure delivery
Does Madgicx support Dynamic Ads?
There are two main categories of creative ads: DPA (Dynamic Product Ads) and DCO (Dynamic Creative Optimization). Madgicx supports both types only for performance analysis. Madgicx does not allow users to create new DCO or DPA ads or relaunch existing ones.
How do I create interest based audiences on Madgicx?
The goal of the Audience Studio is to allow Madgicx users to create the best-performing audience using tools that are available only within the Madigcx App.
This tool offers the ability to create powerful intersections of your top-performing audiences and interest audiences in order to optimize targeting results. You can then instantly launch these audiences within just a few clicks.
Who should use this tool?
Any type of business can benefit from interest targeting. What makes the Audience Studio really useful is the option to optimize your existing audiences and create an advanced interest-based audience.
This tool is great for beginners who want to run smart interest-based audiences without the need for any pixel data or for advanced users who want to redefine their target audience by creating diverse audience combinations. This allows you to discover new interests that you may not have recognized before that may deliver even better results.
How can the Audience Studio optimize your audiences?
The Audience Studio is an advanced interest targeting tool that intersects interests and audiences into one. Madgicx analyzes your account’s performance to rank your interests by profitability and predict your next top targeting option.
The Audience Mixer widget creates an intersection of specific interests and top-performing audiences based on key performance metrics in order to create an audience that is more likely to yield positive results. There's also the option to create a sophisticated interest-based audience by choosing from existing interests and selecting new interests that have never been used before.
For example, if someone sells clothing, they can create an intersection of their top five lookalike audiences, and a separately a second intersection with interests relating to fashion, such as brands, and celebrities with the option to narrow down results by adding a third intersection, in which they could choose even more companies that match the type of customer they’re trying to reach.
As a result, an audience will be created that matches one of the top five audiences along with at least one of the interests from each intersection. The audience can be narrowed down even further by excluding any interests or audiences.
Not sure which interests to choose next?
Once a specific interest has been selected, Madgicx provides you with the option to discover similar interests easily using a quick the "Discover new interests" tab. For example, if someone were to select yoga, fitness, and healthy food, interests relating closely to these will automatically be generated and reveal new potential opportunities.
I don't have any pixel data yet, can I still use Madgicx?
Madgicx optimizes your media buying based on previous data. So without this data you won't be able to make the most of Madgicx.
If you have no previous data: we recommend you spend a few weeks advertising and driving traffic through your site to build up data.
Once you have enough data built up on your pixel, our tools will become a lot more effective.
However, we do have a few tools that you can use without any pixel data:
If you are running Facebook Ads for e-commerce or lead generation, you can use madgicx.com to:
Add extra power to your team
Hiring an experienced Facebook media buyer is expensive. Madgicx provides both the knowledge and the advertising technologies that are required to succeed with Facebook ads. Look at it as the ultimate Facebook media buyer that never sleeps and is always there to optimize your Facebook Ad Account.
Up-level your strategy
Madgicx's mission is to hit your (not Facebooks') business KPI's in the most effective and efficient way possible. It provides strategic dashboards that include strategy reporting across acquisition, retargeting, and retention campaigns.
Find growth opportunities
Get actionable insights to navigate and optimize your marketing efforts with personalized recommendations targeting the growth opportunities unique to you.
We analyze your data and present the information on both macro and micro levels. Enable tactics and strategies used by today’s most successful Facebook advertising players.
Automate ad operations
With Madgicx's automation tactics, you can set up rules that make sure you are running your ad account at profit. Automation rules enable you to take actions based on real-time data of your ad account and harness the media buying arbitrage points which exist on the Facebook platform.
Save time and scale
Madgicx removes the complexities of high-performance Facebook advertising by performing many of the time-consuming, manual tasks which humans are unable to perform at the speed and scale required for efficient and effective Facebook ad account management.
What is the Audience Mixer for?
The Audience Mixer is a part of the Audience Studio that allows you to create multiple intersections between your selected audiences and interests.
The Audience Mixer has four functional containers which serve to create a unique audience:
For custom and LLA audiences exiting in your account
For interests new or existing that performed well in the past
To intersect interests with new interests, beyond custom and lookalike audiences
An exclusion container to avoid the wrong targeting
"Mixing" these containers together will result in a sophisticated target audience. Each container will combine the selected assets as one, and between the three inclusion containers: you will get the users that intersect between all three, excluding the audience who have been excluded.
For example, if you select one of your lookalike audiences, a custom audience, and multiple interests: the audiences will be added to the first group with an "OR" relationship between them, and all of the interests will be added to the first intersection with an "OR" relationship between the interests.
However, between the audiences and the interests, there will be an "AND" relationship. This means that the audience created must be found in one or more of the audiences in the first selection, "AND" must also be interested in one or more interests from the first intersection. This narrows down your audience to find people within your audience who are interested in specific products, brands, and more. You can drag and drop your interests to create a second intersection which will narrow down this audience even further.
Additionally, you can also exclude specific interest groups, so this audience will be narrowed down to include only those interested in X, Y, Z excluding a brand, product, or competitor.
At the bottom of the page, you’ll see your potential reach. If you feel that the potential reach is too small you might want to consider adjusting your intersection relationship or your audience exclusions.
As you can see, the Audience mixer can be used to narrow down your audience so that you reach your target audience, or it can be used to create a powerful interest-based audience.
Create a full-funnel strategy
Learn how to choose the best audiences to launch, define budgets, and select ads for each.