What is Madgicx?

The larger the budgets, the more value and ROI that you could get from Madgicx.

Madgicx is a great solution for large advertisers and enterprises, in addition to those spending as little as $300/month on Facebook Ads.

To make the most of your Madgicx subscription, learn how to use all the tools.

You can create some new combinations of ads by using Madgicx Creative Clusters: a tool that allows you to combine your top performing creatives and ad copies to re-create the perfect ad.

The Madgicx Launcher allows you to use only existing ad combinations.

Note: If the same combination of creative and ad copy have been used in the past, they will only appear as one ad and will not show duplicates.  The ad may appear further down the list and not in order of most recent.

If you are looking to create a brand new ad (new creative and ad copy), you need to do so from the Facebook Ad Manager.

If you don’t have any pixel data, you better start with Madgicx's Audience Studio to discover hidden interest-targeting audiences and start running them to gain some data.

This is because Madgicx Audience Launcher relies on Facebook pixel data to create lookalike audiences.

You want to find as many interest-based audiences as possible who are close to your target audiences in the Facebook Ads Manager.

So you can start by selecting brands, known competitors, industries from the same field of interest, relevant magazines, and preset interests on Facebook.

The less pixel data and more niche the product, the smaller and better defined the audiences will be.

Though this seems like a time-consuming process, after spending an amount of money and time, you will be able to understand which interests work best for you and gather sufficient pixel data, which will help you create powerful lookalike audiences.

If you did not collect enough pixel data using the approach above, continue optimizing what you have by:

• Finding new interests within the same segment
• Isolating the single interests used inside the original ad set to ensure delivery

There are two main categories of creative ads: DPA (Dynamic Product Ads) and DCO (Dynamic Creative Optimization). Madgicx supports both types only for performance analysis. Madgicx does not allow users to create new DCO or DPA ads or relaunch existing ones.

The goal of the Audience Studio is to allow Madgicx users to create the best-performing audience using tools that are available only within the Madigcx App.

This tool offers the ability to create powerful intersections of your top-performing audiences and interest audiences in order to optimize targeting results. You can then instantly launch these audiences within just a few clicks.

Who should use this tool?

Any type of business can benefit from interest targeting. What makes the Audience Studio really useful is the option to optimize your existing audiences and create an advanced interest-based audience.

This tool is great for beginners who want to run smart interest-based audiences without the need for any pixel data or for advanced users who want to redefine their target audience by creating diverse audience combinations. This allows you to discover new interests that you may not have recognized before that may deliver even better results.

How can the Audience Studio optimize your audiences?

The Audience Studio is an advanced interest targeting tool that intersects interests and audiences into one. Madgicx analyzes your account’s performance to rank your interests by profitability and predict your next top targeting option.

The Audience Mixer widget creates an intersection of specific interests and top-performing audiences based on key performance metrics in order to create an audience that is more likely to yield positive results. There's also the option to create a sophisticated interest-based audience by choosing from existing interests and selecting new interests that have never been used before.

For example, if someone sells clothing, they can create an intersection of their top five lookalike audiences, and a separately a second intersection with interests relating to fashion, such as brands, and celebrities with the option to narrow down results by adding a third intersection, in which they could choose even more companies that match the type of customer they’re trying to reach.

As a result, an audience will be created that matches one of the top five audiences along with at least one of the interests from each intersection. The audience can be narrowed down even further by excluding any interests or audiences.

Not sure which interests to choose next?

Once a specific interest has been selected, Madgicx provides you with the option to discover similar interests easily using a quick the "Discover new interests" tab. For example, if someone were to select yoga, fitness, and healthy food, interests relating closely to these will automatically be generated and reveal new potential opportunities.

Madgicx optimizes your media buying based on previous data. So without this data you won't be able to make the most of Madgicx.

If you have no previous data: we recommend you spend a few weeks advertising and driving traffic through your site to build up data.

Once you have enough data built up on your pixel, our tools will become a lot more effective.

However, we do have a few tools that you can use without any pixel data:

• Automation tactics
• Bid testing
• Creative Clusters
• ARR Dashboard
• Campaigns overview
• Ad Set Storyline

If you are running Facebook Ads for e-commerce or lead generation, you can use madgicx.com to:

Add extra power to your team‍

Hiring an experienced Facebook media buyer is expensive. Madgicx provides both the knowledge and the advertising technologies that are required to succeed with Facebook ads. Look at it as the ultimate Facebook media buyer that never sleeps and is always there to optimize your Facebook Ad Account.

Up-level your strategy

Madgicx's mission is to hit your (not Facebooks') business KPI's in the most effective and efficient way possible. It provides strategic dashboards that include strategy reporting across acquisition, retargeting, and retention campaigns.

Find growth opportunities

Get actionable insights to navigate and optimize your marketing efforts with personalized recommendations targeting the growth opportunities unique to you.

We analyze your data and present the information on both macro and micro levels. Enable tactics and strategies used by today’s most successful Facebook advertising players.

Automate ad operations

With Madgicx's automation tactics, you can set up rules that make sure you are running your ad account at profit. Automation rules enable you to take actions based on real-time data of your ad account and harness the media buying arbitrage points which exist on the Facebook platform.  

Save time and scale

‍Madgicx removes the complexities of high-performance Facebook advertising by performing many of the time-consuming, manual tasks which humans are unable to perform at the speed and scale required for efficient and effective Facebook ad account management.

The Audience Mixer is a part of the Audience Studio that allows you to create multiple intersections between your selected audiences and interests.

The Audience Mixer has four functional containers which serve to create a unique audience:

1. For custom and LLA audiences exiting in your account
2. For interests new or existing that performed well in the past
3. To intersect interests with new interests, beyond custom and lookalike audiences
4. An exclusion container to avoid the wrong targeting

"Mixing" these containers together will result in a sophisticated target audience. Each container will combine the selected assets as one, and between the three inclusion containers: you will get the users that intersect between all three, excluding the audience who have been excluded.

For example, if you select one of your lookalike audiences, a custom audience, and multiple interests: the audiences will be added to the first group with an "OR" relationship between them, and all of the interests will be added to the first intersection with an "OR" relationship between the interests.

However, between the audiences and the interests, there will be an "AND" relationship. This means that the audience created must be found in one or more of the audiences in the first selection, "AND" must also be interested in one or more interests from the first intersection. This narrows down your audience to find people within your audience who are interested in specific products, brands, and more. You can drag and drop your interests to create a second intersection which will narrow down this audience even further.  

Additionally, you can also exclude specific interest groups, so this audience will be narrowed down to include only those interested in X, Y, Z excluding a brand, product, or competitor.

At the bottom of the page, you’ll see your potential reach. If you feel that the potential reach is too small you might want to consider adjusting your intersection relationship or your audience exclusions.

As you can see, the Audience mixer can be used to narrow down your audience so that you reach your target audience, or it can be used to create a powerful interest-based audience.