How to exclude audiences

Yes! In the Ad Launcher, click the "Create New Ads" button, which will take you the Ad Creation tool. There, you can upload creatives, write ad copy, or reuse designs and texts you've already utilized before by selecting them from your library.

Audience size is a very delicate issue because the solution tends to be unique for each user's needs.

For users just starting out: we want to mainly focus our attention to the top of the funnel (acquisition).

Our goal is to drive a large pool of potential customers to our site and ultimately convert them into paying customers. We want to continue to grow this audience until we have a large enough group in our retargeting segment.

Once we see a large increase in traffic and pixel data, we reallocate our spending to retargeting and eventually retention audiences.

We recommend - once the retargeting segment is large enough -  that you split the allocation of spending close to 70% acquisition and 30% retargeting and retention. Again - this is usually different for every ad account, but 70/30 tends to be a good split.

A key thing to remember is to implement our Automation Tactics into your marketing strategy. This is to ensure that - within acquisition - we are scaling the campaigns and ad sets that are performing well and down-scaling those that aren't.

In the end: it doesn't matter how big or expensive an audience is or how many times you reach that audience as long as the ROAS is where you want it to be.

If you don’t have any pixel data, you better start with Madgicx's Audience Studio to discover hidden interest-targeting audiences and start running them to gain some data.

This is because Madgicx Audience Launcher relies on Facebook pixel data to create lookalike audiences.

You want to find as many interest-based audiences as possible who are close to your target audiences in the Facebook Ads Manager.

So you can start by selecting brands, known competitors, industries from the same field of interest, relevant magazines, and preset interests on Facebook.

The less pixel data and more niche the product, the smaller and better defined the audiences will be.

Though this seems like a time-consuming process, after spending an amount of money and time, you will be able to understand which interests work best for you and gather sufficient pixel data, which will help you create powerful lookalike audiences.

If you did not collect enough pixel data using the approach above, continue optimizing what you have by:

• Finding new interests within the same segment
• Isolating the single interests used inside the original ad set to ensure delivery

Save specific data views by clicking the “Filter Data” button in the top left corner, setting the parameters, and then clicking the “Save this View” button, entering a name for it.

The potential reach you need depends on the product/service you are advertising and how niche it is. The more niche your product/service, the smaller the audience size should be. In general, you want to be looking at the performance (e.g., ROAS) of your audiences and then select similar ones of a similar size to test with. However, if you are launching specific offers (e.g., an offer throughout the month of people with birthdays in November), you may decide to widen your audience reach to maximize the potential of your ads.

The goal of the Audience Studio is to allow Madgicx users to create the best-performing audience using tools that are available only within the Madigcx App.

This tool offers the ability to create powerful intersections of your top-performing audiences and interest audiences in order to optimize targeting results. You can then instantly launch these audiences within just a few clicks.

Who should use this tool?

Any type of business can benefit from interest targeting. What makes the Audience Studio really useful is the option to optimize your existing audiences and create an advanced interest-based audience.

This tool is great for beginners who want to run smart interest-based audiences without the need for any pixel data or for advanced users who want to redefine their target audience by creating diverse audience combinations. This allows you to discover new interests that you may not have recognized before that may deliver even better results.

How can the Audience Studio optimize your audiences?

The Audience Studio is an advanced interest targeting tool that intersects interests and audiences into one. Madgicx analyzes your account’s performance to rank your interests by profitability and predict your next top targeting option.

The Audience Mixer widget creates an intersection of specific interests and top-performing audiences based on key performance metrics in order to create an audience that is more likely to yield positive results. There's also the option to create a sophisticated interest-based audience by choosing from existing interests and selecting new interests that have never been used before.

For example, if someone sells clothing, they can create an intersection of their top five lookalike audiences, and a separately a second intersection with interests relating to fashion, such as brands, and celebrities with the option to narrow down results by adding a third intersection, in which they could choose even more companies that match the type of customer they’re trying to reach.

As a result, an audience will be created that matches one of the top five audiences along with at least one of the interests from each intersection. The audience can be narrowed down even further by excluding any interests or audiences.

Not sure which interests to choose next?

Once a specific interest has been selected, Madgicx provides you with the option to discover similar interests easily using a quick the "Discover new interests" tab. For example, if someone were to select yoga, fitness, and healthy food, interests relating closely to these will automatically be generated and reveal new potential opportunities.

You can see which audiences and interests have been working for you by clicking on the “Explore Audiences By Performance” tab and then sorting the results according to your chosen KPI and timeframe. If we sort the table by “Interests”, we can see the interests that drive the best performance and then head to the “Discover New Interests” tab to find similar interests to our high-performing ones and add them to the Audience mixer.

Click the checkboxes for the interests you would like to see similar options for and then click the “Discover Similar” button.

Check the “Included” checkboxes to add the interests to the audience mixer.

‍