Three main areas should be analyzed when performing A/B testing:

🎨 your creatives

📜 your ad copy 

🥸 your target audiences

But, how do you find the data that determines winning performance in a sea of analytics? Keep reading.

You need 4 kinds of permissions on Facebook to get your Madgicx account up and running:

• Ad account: You need permission to manage the ad account to launch ads via Madgicx.
• Facebook page: You need permission to manage the page to get analytics and launch posts via Madgicx.
• Facebook pixel or dataset: Your pixel needs to be connected to your Facebook ad account, and you need permission to manage it.
• Facebook catalogs: You need permission to manage the catalog, and the catalog needs to be connected to the Facebook pixel.

Let’s take a look at how you get those permissions:

To view data and launch ads to Instagram via Madgicx, you need permission to manage the relevant Instagram account and associate it with your ad account.

To view data and launch Google Ads via Madgicx, you need “Standard” or “Admin” permissions to access the Google account.

To view Google Analytics data via Madgicx, you need permissions to access the Google Analytics asset.

To see Shopify data in Madgicx, you need access to manage apps inside the Shopify store. Moreover, you also need some standard permissions to access data.

Madgicx offers two levels of white labeling:

• Automated reports
• All assets created with Madgicx (campaigns, ad sets, ads, and audiences)