A/B Test like a boss with Madgicx

Automations are included in the following Madgicx plans:

• All-in-One with AI
• All-in-One
• Automation AI
• Automation

 Click the support icon in the bottom right of your screen to talk to us to find out more.

You can start by looking at the Assets Chart. From here, you can watch out for any pieces of copy that appear in the overspend section on the bottom right area of the graph. These pieces of copy are spending more money than they are bringing in. Therefore, the ads using these pieces of copy should have their budget reduced, or you should pause them.

Subsequently, you should watch out for any ad copy elements that appear in the scalable section at the top left of the graph. These pieces of copy are more profitable while spending less of your ad budget. Therefore, you should duplicate the ads containing these elements or increase the ad budget.

Overall, you should use these insights as a basis for writing your ads. When you identify the copy elements that perform, they indicate that you should use them in creating your next ads to improve the chance of profitable results.

While you can’t see the audience size and potential reach before launching a new one using the Audience Launcher, you can find this information once launched in the Audience Studio when clicking on Top Audiences in the 360-degree Account Audit submenu. 

It’s important to note that the actual audience size is only determined by your targeted location and ad set settings in Facebook after you’ve launched it.

Yes! Easy peasy!

1. Select your top ad copy and click Open in Ads Launcher.
2. Launch your top ad copy in the Ads Launcher by matching it with the top creative using the Creative Clusters tab.
3. Finally, you can launch these powerful ad combos and sit back and wait for the results 🚀

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You can see creatives from specific campaigns, ad sets, or ads by filtering the data and entering the relevant name or ID.​​

1. Head to Audience Launcher in the Madgicx menu. 
2. You can scroll down until you reach the funnel stage you want to target or use the filter on the left to find it. Then you can explore the list of preset audience options that Madgicx has created.

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3. Select the audience presets you want to include by clicking them, then click ‘Next.’

4. Choose the campaign(s) to launch your audience(s) into. You can use Madgicx’s optimized structure and set the campaign objective, use an existing one, or create a new campaign.

5. Next, select the ads you want to use. You can use the same ads for all the ad sets by highlighting all the audiences at the top of the page or do this one by one. We recommend using different ads for different funnel stages.

You can adjust the timeframe and use the filter to search for specific ads. Click “Save Changes” to continue. 

6. Set the locations for the target audiences. You can include and exclude countries according to your ad strategy. Again, you can use the same settings for all ad sets or do this one by one.

7. Then, finish configuring the settings for your audience(s) and click “Save Changes.”

8. Here, you set when you want to launch your audience(s) and define your naming convention. At the bottom of the screen, you’ll see a summary of your ad sets with their relevant settings. Once you’re happy with them, click the blue ‘Launch’ button at the top right.

9. That’s it! You’re done.

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Simply hover over any ad and click on the sparkle icon ✨ at the top right of the ad. A popup will appear where you can send more information about what you want to advertise. Then, add in the product website, and click “Next.” Once the ad is designed, it's automatically uploaded to your media library, which means you can launch it via Ads Manager or directly from Madgicx.

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The goal of the Audience Studio is to allow Madgicx users to create the best-performing audience using tools that are available only within the Madigcx App.

This tool offers the ability to create powerful intersections of your top-performing audiences and interest audiences in order to optimize targeting results. You can then instantly launch these audiences within just a few clicks.

Who should use this tool?

Any type of business can benefit from interest targeting. What makes the Audience Studio really useful is the option to optimize your existing audiences and create an advanced interest-based audience.

This tool is great for beginners who want to run smart interest-based audiences without the need for any pixel data or for advanced users who want to redefine their target audience by creating diverse audience combinations. This allows you to discover new interests that you may not have recognized before that may deliver even better results.

How can the Audience Studio optimize your audiences?

The Audience Studio is an advanced interest targeting tool that intersects interests and audiences into one. Madgicx analyzes your account’s performance to rank your interests by profitability and predict your next top targeting option.

The Audience Mixer widget creates an intersection of specific interests and top-performing audiences based on key performance metrics in order to create an audience that is more likely to yield positive results. There's also the option to create a sophisticated interest-based audience by choosing from existing interests and selecting new interests that have never been used before.

For example, if someone sells clothing, they can create an intersection of their top five lookalike audiences, and a separately a second intersection with interests relating to fashion, such as brands, and celebrities with the option to narrow down results by adding a third intersection, in which they could choose even more companies that match the type of customer they’re trying to reach.

As a result, an audience will be created that matches one of the top five audiences along with at least one of the interests from each intersection. The audience can be narrowed down even further by excluding any interests or audiences.

Not sure which interests to choose next?

Once a specific interest has been selected, Madgicx provides you with the option to discover similar interests easily using a quick the "Discover new interests" tab. For example, if someone were to select yoga, fitness, and healthy food, interests relating closely to these will automatically be generated and reveal new potential opportunities.

Launching Madgicx audiences has never been more simple, we created 108 core audiences that were carefully selected to provide you with a full-funnel strategy in just a few clicks.  

You can launch a new audience into a campaign in 4 quick steps:  🚀

Select audiences

• The first step will be to select the audiences that you would like to launch from the list
• Once you have chosen the desired audiences, select "Next"

Assign audiences to a campaign

• "Launch into the Madgicx Optimized Structure" is the default option, which will segregate everything into 4 campaigns according to the ARR strategy
• You can also launch into an existing campaign of your choice or create a new campaign
• Once you are satisfied with your selection, press next to continue.

Select‍ creatives

• Now choose the creatives that will be applied to the selected audiences
• Hover over the creatives to see an overview of performance, or build new combinations directly from the creative clusters tab
• If the creative doesn't have impressions, it may not appear in the list; you can still find it using the post or ad ID through the purple Ad Selection Preview tab on the right-hand side

Select attributes

• Select all the attributes for the audience: lookalike percentage, location, gender, or age
• In the top-right corner there is an option to "Select all in this view", which will highlight all the selected audiences at once, allowing you to set the attributes in one shot, as opposed to one by one
• Once you've completed the set up, "Save Changes" before moving onto the next ad set
• Click "Next" to proceed

Note: You can increase the lookalike percentage to a maximum of 20%.

Choose when to launch

• Launch now, at midnight, at a custom time, or to allow Madgicx to decide when to launch based on historical performance data
• In this step you will have one last overview of the ads selected before finalizing the creation
• You can edit the name of the ad-sets being launched in the bottom panel  

The best way to get started with Madgicx Audiences is to understand the ARR segmentation of acquisition, re-targeting, and retention. This helps you organize and master these audiences by taking action at each part of the funnel.

Where do you find Madgicx Audiences?

You can find all of our audiences under the Launcher Tab.  

Starting from top to bottom you'll find:

• Acquisition prospecting
• Acquisition re-engagement
• Retargeting
• Retention

Something important to note is that when creating acquisition audiences, there is an automatic exclusion of non-acquisition audiences which includes:

• 30 Days- Website Visitors
• 180 Days- Purchasers

Madgicx's automation will carry out automated checks based on:

• Live performance stats
• Time cycles

This means that how often automations trigger depends on how you define the triggers and the times in which they can operate. 

Automations perform periodic checks to monitor whether the performance has reached the values you set as triggers (and fire if it has). Some automated tasks reset at a time you select, and some carry out a one-time permanent action.

In Automation Strategies and Custom Automation, you can also define the hours and days in which the automated rules can monitor performance and fire.

It depends on how much of the workflow you want to use. Each business is different, as are their creative processes. While many overlap, we want to remain accessible for all types of business. With this in mind, we have a few pricing options:

1. The Ad Library is an add-on that's free for life unless you want to use boards, which only costs $9 per month.
2. Creative Insights and the ad creation tool are included in the Madgicx All-in-One plan, together with the free version of the Ad Library. If you want to save to boards, you can add the add-on for an extra $9 per month.
3. Sparkle is an add-on that costs between $333-$777, depending on the package you choose. It can be used in conjunction with the Ad Library or the Madgicx All-in-One plan. 

You can decide which parts of the workflow to use to build your own.

It's normal to experience some inconsistency within your account. Stop Loss protects your budget from overspending by pausing underperforming ad sets or ads. Some ad sets/ads that performed well yesterday may not perform well today, and we want to automate tracking of this by pausing the ad sets/ads for the day, so we don't bleed extra money. 

Stop Loss is a daily tactic, and you set a time for the tactic to turn the ad or ad set back on after it's been paused for the day.

Sparkle is well-versed in multimedia designs like social media ads, banner ads, display ads, GIFs, thumbnails, blog images, emailers, email signatures, event invitations, newsletters, e-book covers and layouts, custom illustrations, NFTs, icons, infographics, flyers & posters, landing pages, packaging & labels, podcast covers, Point of Sale materials, slide and presentation decks, print ads, demo videos, animation, product videos, and more.

Madgicx All-in-One (with and without AI) and Madgicx Insights (with and without AI).

Only the Targeting and All-in-One plans include Geo & Demo Insights.

‍Note that to get the best value out of this feature, connect Madgicx Cloud Tracking: an offline-conversion and server-to-server solution that offers 20% better ad ROI.

All Madgicx plans include AI Marketer.

The AI Marketer audits your account daily to keep a lookout for optimization opportunities.