How to scale with Madgicx

1. Head to Audience Launcher in the Madgicx menu. 
2. You can scroll down until you reach the funnel stage you want to target or use the filter on the left to find it. Then you can explore the list of preset audience options that Madgicx has created.

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3. Select the audience presets you want to include by clicking them, then click ‘Next.’

4. Choose the campaign(s) to launch your audience(s) into. You can use Madgicx’s optimized structure and set the campaign objective, use an existing one, or create a new campaign.

5. Next, select the ads you want to use. You can use the same ads for all the ad sets by highlighting all the audiences at the top of the page or do this one by one. We recommend using different ads for different funnel stages.

You can adjust the timeframe and use the filter to search for specific ads. Click “Save Changes” to continue. 

6. Set the locations for the target audiences. You can include and exclude countries according to your ad strategy. Again, you can use the same settings for all ad sets or do this one by one.

7. Then, finish configuring the settings for your audience(s) and click “Save Changes.”

8. Here, you set when you want to launch your audience(s) and define your naming convention. At the bottom of the screen, you’ll see a summary of your ad sets with their relevant settings. Once you’re happy with them, click the blue ‘Launch’ button at the top right.

9. That’s it! You’re done.

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Launching Madgicx audiences has never been more simple, we created 108 core audiences that were carefully selected to provide you with a full-funnel strategy in just a few clicks.  

You can launch a new audience into a campaign in 4 quick steps:  🚀

Select audiences

• The first step will be to select the audiences that you would like to launch from the list
• Once you have chosen the desired audiences, select "Next"

Assign audiences to a campaign

• "Launch into the Madgicx Optimized Structure" is the default option, which will segregate everything into 4 campaigns according to the ARR strategy
• You can also launch into an existing campaign of your choice or create a new campaign
• Once you are satisfied with your selection, press next to continue.

Select‍ creatives

• Now choose the creatives that will be applied to the selected audiences
• Hover over the creatives to see an overview of performance, or build new combinations directly from the creative clusters tab
• If the creative doesn't have impressions, it may not appear in the list; you can still find it using the post or ad ID through the purple Ad Selection Preview tab on the right-hand side

Select attributes

• Select all the attributes for the audience: lookalike percentage, location, gender, or age
• In the top-right corner there is an option to "Select all in this view", which will highlight all the selected audiences at once, allowing you to set the attributes in one shot, as opposed to one by one
• Once you've completed the set up, "Save Changes" before moving onto the next ad set
• Click "Next" to proceed

Note: You can increase the lookalike percentage to a maximum of 20%.

Choose when to launch

• Launch now, at midnight, at a custom time, or to allow Madgicx to decide when to launch based on historical performance data
• In this step you will have one last overview of the ads selected before finalizing the creation
• You can edit the name of the ad-sets being launched in the bottom panel  

The best way to get started with Madgicx Audiences is to understand the ARR segmentation of acquisition, re-targeting, and retention. This helps you organize and master these audiences by taking action at each part of the funnel.

Where do you find Madgicx Audiences?

You can find all of our audiences under the Launcher Tab.  

Starting from top to bottom you'll find:

• Acquisition prospecting
• Acquisition re-engagement
• Retargeting
• Retention

Something important to note is that when creating acquisition audiences, there is an automatic exclusion of non-acquisition audiences which includes:

• 30 Days- Website Visitors
• 180 Days- Purchasers

The goal of the Audience Studio is to allow Madgicx users to create the best-performing audience using tools that are available only within the Madigcx App.

This tool offers the ability to create powerful intersections of your top-performing audiences and interest audiences in order to optimize targeting results. You can then instantly launch these audiences within just a few clicks.

Who should use this tool?

Any type of business can benefit from interest targeting. What makes the Audience Studio really useful is the option to optimize your existing audiences and create an advanced interest-based audience.

This tool is great for beginners who want to run smart interest-based audiences without the need for any pixel data or for advanced users who want to redefine their target audience by creating diverse audience combinations. This allows you to discover new interests that you may not have recognized before that may deliver even better results.

How can the Audience Studio optimize your audiences?

The Audience Studio is an advanced interest targeting tool that intersects interests and audiences into one. Madgicx analyzes your account’s performance to rank your interests by profitability and predict your next top targeting option.

The Audience Mixer widget creates an intersection of specific interests and top-performing audiences based on key performance metrics in order to create an audience that is more likely to yield positive results. There's also the option to create a sophisticated interest-based audience by choosing from existing interests and selecting new interests that have never been used before.

For example, if someone sells clothing, they can create an intersection of their top five lookalike audiences, and a separately a second intersection with interests relating to fashion, such as brands, and celebrities with the option to narrow down results by adding a third intersection, in which they could choose even more companies that match the type of customer they’re trying to reach.

As a result, an audience will be created that matches one of the top five audiences along with at least one of the interests from each intersection. The audience can be narrowed down even further by excluding any interests or audiences.

Not sure which interests to choose next?

Once a specific interest has been selected, Madgicx provides you with the option to discover similar interests easily using a quick the "Discover new interests" tab. For example, if someone were to select yoga, fitness, and healthy food, interests relating closely to these will automatically be generated and reveal new potential opportunities.

You can filter your audiences by:

• Custom audience
• Lookalike audience
• Interests
• All audiences

To do so, click on the dropdown (default: All audiences) to filter as you wish.

You can look at the Assets Chart and see where the ad copy elements appear. Pieces of copy that are in the green area are your top performers, as they drive more revenue than they spend.

You can then set the Smart Filter with the audience parameters you want to analyze. As a result, the ad copy elements shown are relevant to your audience segment, and you can compare the performance between each piece of copy.

Prioritize audiences to target based on past performance and your niche. Then discover new interests that are similar to your top performers and consider adding them. By testing the audiences you create, you can generate a winning combination.

Madgicx uses a relative comparison of revenue and spend.

If your business tracks the revenue data in FB, we help you grasp the creative-format performance by giving a quick overview of the share of these values against your overall revenue and spend.

Use the “Smart Filter” in the top right of the Creative Matrix to view segment creative performance by funnel stage.

Unfortunately, it’s not possible to control the budget at an ad level, so you can’t set up an automation to do this.

We do have a workaround for you, though 🤓

You can ensure each ad has the same budget if each ad set only has one ad in it. This ensures that the ad set budget is allocated to the single ad entirely.

The creative performance graph is a tool that sometimes goes overlooked by many users when it happens to be one of our most advanced analytical tools that we offer. The chart is a comparison graph of spend vs. revenue displaying each creative's performance allowing the user to easily see the best/worst performing creatives.

• Min spend - input a value to show only ads with higher spend than the entered value
• Max spend - input a value to show only ads with lower spend than the entered value
• Filter - filter which ads will be displayed by checking one or more from the available filters such as: dimension, age, gender, placement, device, ARR segment, and country

AI feature tag‍

Within the filter tab, you will see an option named "AI Feature Tag." This is feature allows you to analyze components of creatives and filter creatives based on specific elements. Our software will automatically recognize and tag all creatives elements such as: clothing, animals, weather, indoor/outdoor, materials, electronics, expressions, etc.
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This allows the user to see and filter based on these specific components and better understand them as KPIs.

Hover over individual creatives along the bottom or on individual points on the chart to see more detailed information on how individual creatives are performing.  

Use this information to decide what advertising tactics to use when producing new creatives.

Launch ads from Creative Insights using creative clusters

You can open selected ads directly into the creative cluster chart from the creative insights page. This allows you to pick and choose the best combination of creatives and ad copies for any of the selected ads.  

You can sort your creatives along the bottom of the creative performance graph based on specific KPIs such as:

• Revenue - high first
• Revenue - low first
• Amount spent - high first
• Amount spent - low first
• Creative type
• Creative ratio

It's normal to experience some inconsistency within your account. Stop Loss protects your budget from overspending by pausing underperforming ad sets or ads. Some ad sets/ads that performed well yesterday may not perform well today, and we want to automate tracking of this by pausing the ad sets/ads for the day, so we don't bleed extra money. 

Stop Loss is a daily tactic, and you set a time for the tactic to turn the ad or ad set back on after it's been paused for the day.