How to connect Klaviyo to Madigcx

Head to your Klaviyo account, or send this article to the person who manages it to get set up.

How to create a Klaviyo token 

1. In Klaviyo, click your user profile picture and click on “Settings” to open the settings menu.

2. Click “API Keys” in the menu on the left, then “Create Private API Key.”

3. Give your new private API key a name and grant it full access, then click “Create.”

4. On the confirmation page, copy and download your new private API key. It won’t be visible again, so paste it in a secure location where you can find it.

How to connect Klaviyo to Madgicx

Now you have your key, it’s time to hook it up to Madgicx.

1. Log in to Madgicx.
2. From the Analytics menu in the sidebar, go to “One-Click Report” and click “Data Sources” at the top right of the screen.

3. Click the “Connect Klaviyo” button.

4. Enter your new private API key in the popup that appears and click “Apply.”

5. On the same “Data Sources” page, check that your Klaviyo account is connected once the popup closes. The status button should be green. If it’s red or orange, it means you should reauthenticate your connection, which you can do by clicking the “Reauthenticate” button at the top left. You can disconnect it here, too.

Now, you can create a new report with your Klaviyo data or add it to a multi-channel report for a full view of your marketing performance.

Notes about your Klaviyo data in Madgicx

Understanding some key points about the Klaviyo data you will see in Madgicx is essential.

1. It can take up to 2 hours to sync your Klaviyo data when you first connect it with Madgicx.
2. We pull the raw data on events that occur in Klaviyo and calculate the metrics in Madgicx. 
3. For metrics like open rate, we calculate them using the unique number of users for each message ID, which is your email. This means that if a recipient opens your email multiple times, it will only be counted once.
4. Our metrics may differ slightly from the values you see on your Klaviyo dashboard. This is because Klaviyo doesn’t provide an API for part of the data and doesn’t publicly share how their calculations are done.
5. Madgicx will only pull through metrics from Klaviyo directly and not from any other integrated systems or tools.
6. Klaviyo data is synced once daily.