Meta offers many different types of ads you can use in your advertising across their platforms. Let’s look at how you can work with them in Madgicx.
Meta ad types fully supported in Madgicx
Using the Ad Launcher, you can create and duplicate several different Meta ad types, including:
- Different creative formats: Image ads, video ads, slideshows, and carousel ads.
- Placement-specific ads: Story ads, Reel ads, Sponsored messages, in-feed ads, etc.
- Objective-specific ads: Sales, traffic, awareness, engagement, lead, and mobile app ads.
🦸 You can even design brand new AI-generated image ads using the AI Ad Generator.
Meta ad types you can analyze in Madgicx
You can analyze all the ad types mentioned above in Madgicx if you go to Creative Insights, found in the 360° Meta Audit tab menu.
Madgicx analyzes your ad creative types to help you track each type's performance. It sorts video ads into short, middle, and long categories in the Creative Insights tab in the 360° Meta Audit.
Advantage+ catalog ads
You can use Madgicx to analyze the performance of your Advantage+ catalog ads, which were previously known as DPAs. However, Madgicx doesn't support previews of this type of ad because of how they’re created.
These dynamic ads are combinations of creative elements that Meta’s AI assembles into ads to best suit the account they’ll be shown. Therefore, the creative changes all the time. In these instances, the ad will display in Madgicx like this.
Advantage+ shopping campaigns
You can analyze Meta Advantage+ shopping campaigns in Madgicx, but you can’t create or duplicate them there. You must do this in the Meta Ads Manager.
Unsupported ad types
There are some ads Madgicx is unable to support due to how the ads are created or set up within the Meta environment. It’s important to know how to handle these when using Madgicx.
Partnership ads
Partnership ads are not supported by Madgicx, and you won't see them in the Ad Launcher. This is because, without full admin access to the Page you're in partnership with, you don't have permission to access their ad account.
Partnership ads must be launched in Meta if your business uses them.
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