Madgicx supports regular image and video ads across the entire platform, but special ad types (such as carousels and dynamic ads) are supported differently across our tools.
Learn about ad types supported for the following actions:
Ad performance analysis
Relaunching existing ads
Creating new ads
Performance analysis - supported ad types
As for analysis, Madgicx supports regular image and video ads, carousel ads, DPA (AKA Meta Advantage+ catalog ads), and DCO ads. All ads that belong to these types are analyzed by our tools: Creating Insights and Ad Copy Insights.
In the format analysis widget on Creative Insights, for DCO, we pick the creative type and allocate it accordingly. For example, if the DCO ad contains an image, we allocate the data insights to the "Image". If it has a video, we analyze which kind of video it is and put it into short/middle/long category.
Relaunching existing ads - supported ad types
The Madgicx Ad Launcher allows you to relaunch regular image, video, and carousel ads into existing ad sets. However, it doesn’t support relaunching DCO ads because it's harder to control and analyze their performance.
This is because DCO allows you to put up to 10 images or videos (creatives) into one ad and let it run. Facebook then decides which creative to pick automatically. This means less control because you can't pause one creative and let others run without making changes to the ad. i.e., if you run DCO ads, there can only be one DCO ad for the entire ad set.
However, you can reuse creatives that were previously used in DCO ads and launch them as non-DCO ads. These creatives will appear in Creative Clusters, and from there, you can pair them with your favorite copy and launch them into an ad set of your choice.
For DPA, when you connect your product catalog, create a product set out of it, and run it dynamically, it is populated automatically, and you aren’t able to specify what to show in which ad. i.e., you have products (e.g., accessories), which you narrow down into a product set (e.g., sunglasses), and launch an ad but don’t know which individual product (e.g., pair of sunglasses) will be shown.
Facebook dynamically shows models to different users, considering the ones who might be interested in the specific product (item). This is why Madgicx is unable to show a preview in Ad Launcher (instead, you see “Store collection (name of collection)”).
Creating new ads
In the Ad Launcher, you can also create brand new ads using the "New Ads" tab or by clicking the "Create New Ads" button. Madgicx allows you to create regular image and video ads and MTO ads. However, you can't create carousel ads, DPA, or DCO ads in the ad creation tool at the moment.
Frequently asked questions
Can I create new ads inside Madgicx?
Yes! In the Ad Launcher, click the "Create New Ads" button, which will take you the Ad Creation tool. There, you can upload creatives, write ad copy, or reuse designs and texts you've already utilized before by selecting them from your library.
Does Madgicx support Dynamic Ads?
There are two main categories of creative ads: DPA (Dynamic Product Ads) and DCO (Dynamic Creative Optimization). Madgicx supports both types only for performance analysis. Madgicx does not allow users to create new DCO or DPA ads or relaunch existing ones.
Can I launch ads from the Ad Launcher into new ad sets?
You can launch ads using the Ad Launcher only into existing ad sets. If you want to launch into a new ad set, you will need to create a new one. You can do this via the Audience Launcher.
Why are the ads I’m looking for not showing up on the Ad Launcher?
Try these steps to resolve the issue:
Start by selecting a longer time frame in the top right corner of the Ad Launcher
Madgicx will only display campaigns, ad sets, and ads that have at least one impression; if your ads do not have impressions, you can find them by searching for the ad ID within Ad Launcher
If you can’t resolve the issue, get in touch with our support team via the chat.