Turn creative ideas into powerful ads with Sparkle

The iOS14 update changed the way advertisers capture their audiences. As a result, impactful and memorable ad creative is now at the forefront of overcoming this challenge. Furthermore, how you present your brand to potential customers determines how they engage with it, and users don’t tolerate poorly designed ads. 

This is where Sparkle comes in.

Get unlimited graphics and videos for a flat monthly fee

As you know, the Madgicx team are Facebook ad experts. Sparkle, found inside Madgicx, is a tool to reduce the time and money spent by advertisers and business owners on managing the creative process. 

No more expensive design teams when you can outsource this service at the click of a button. Sparkle helps you gain a competitive edge with engaging ad designs tailored to your brand.

Furthermore, it’s so easy to use, and you can try it for free before you buy. 

Here’s how to add Sparkle to your free 7-day trial:

1. Sign up for Madgicx.
2. Open the settings menu and click “Your subscriptions” in “My Madgicx.”

3. Scroll down the “Products & Usage” page until you see the “Recommended Add-Ons” section. Click “Get Converting Ads” on the Sparkle Add-On.

4. Choose the package you want to try out and click “Start Free Trial.”

Once you submit a request from the app - you can do this in multiple ways, which we’ll cover below - you can track the progress of your design request and ask for revisions in the Briefs (Sparkle) tool. Once your ad is ready, you can click to launch it in Madgicx, too. 

Let’s see how to do it.

Request a design straight from the app

When following the Madgicx Creative Workflow, you can browse ads from brands and businesses in the Ad Library and send a design request to our digital artists. Inside the brief will be the ad you chose, along with your notes, any additional links, and your selected brand kit. 

Gone are the days of managing multiple freelancers or an entire creative team and the dance required to make them all work together seamlessly. 

You can also request a design directly from the Briefs (Sparkle) tool, accessible from the main Madgicx menu, which we’ll cover below.

Lastly, you can launch ads straight from Madgicx or Meta Ads Manager. We’ll explain how to do this further down.

Send a brief from the Ad Library

So, you’re browsing the Ad Library, see an ad you like…, and when you hover over it, you’ll see the “✨Brief It” button. If you see the “Ad Gen AI” button, click the three-dot menu next to it and select “Brief it” from the dropdown menu.

Click on it to open up the brief popup, where you can give us more info.

To send a brief, type in what you want to advertise, enter your store URL, and click ‘Next’ to send it. Now, you can sit back and wait for your design, which should be ready within 48 hours.

Then, you can find all your design tasks and where to handle revisions on the Briefs (Sparkle) page.

As soon as you approve your design, it’ll be uploaded to your Meta Media Library to use in ads. Then, you can launch it directly from Madgicx or Meta Ads Manager. 

Or, you can download it.

Send a brief from the AI Ad Generator

You can generate tons of new ad ideas with our AI Ad Generator! And the AI Ad Generator in the Ad Library is another place where you can send a brief to our design team. 

It uses ad example images you upload and text prompts to create five options of new ad ideas in a few moments. 

You can click the “Generate with AI” button at the top right of the Ad Library to open the prompt screen. In addition, you can generate a new ad with AI from the Ad Library by clicking the “Ad Gen AI” button that appears when you hover over an ad.

A batch of AI-generated ad ideas will appear in the “My AI Generations” tab, where you can see all your options. 

If there’s one you want to use, you can click on the ad where you can add comments and feedback for the designer. Now, we know that AI is still evolving, and there may be some inconsistencies in the generated image or text corrections needed.

You can add comments to mark corrections or adjustments and click “Finish with Madgicx Ad Creative Team” to send it to our digital artists to finish the design. You’ll get the revised version back within 48 hours. Plus, you can launch the finished ad directly from Madgicx.

AI-generated visual briefs like this can speed up the entire creative production process, allowing you to meet your ad creation demands.

‍Brief a design from the Sparkle tool

If you’re flowing with ideas or want something other than an ad designed, you can send a brief anytime from the Sparkle page as long as you’ve started your free trial or upgraded your plan.

Click on ‘Create Task’ to open the brief popup.

Here, add more details about what you want Sparkle to design. 

Then, name your request and describe what you want created. Next, select the brand kit and set the task priority level. Your brief's priority level is relevant when submitting multiple tasks as it tells us which one is most important to work on first. You can have three open briefs simultaneously, so setting this priority ensures we are aligned.

You can drag and drop or upload visual references to the brief under ‘Attachments.’

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Then click the ‘Save’ button - you can always come back to edit it later.

Add your unique style and upload your brand kit

A vital part of the creative process is making the design your own! You can upload your brand kit to ensure your final designs have your logo, fonts, colors, icons, and even your best wording. This is to ensure we capture the essence of your brand in the creatives we design.

Here’s how to add your brand kit. Click on ‘Add Brand Kit’ in the Brand kits dropdown menu on the Sparkle page, like in the image below.

The ‘Add Brand Kit’ page will appear, where you can enter all the information about your brand so we have a clear idea of who you are and what you do.

The more information you share with us, the better so that you’re happy with your final design.

You should add a name for the brand kit, add your website link, and choose your industry from the dropdown.
Then, you can tell us more about your target audience, ideal client demographics, interests, and behaviors. These details help us craft designs that resonate with them.

Lastly, we need your competitor links to look for trends and analyze what is working in your industry. You can copy and paste them here and add as many as you like.

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Below this, we have the ‘Brand Identity’ section, where you can upload your brand's visual elements, like your logo, in different versions, icons, and fonts. You can add your brand color hex codes (without the #) and should add between 4 and 7 colors for best results. If you have brand music or videos, you can upload them to the ‘Media’ section.

Now, we get to the ‘Brand Copy’ section, where you can help us understand your brand messaging. You should include slogans, taglines, or catchphrases that you use regularly in your marketing. Be sure to include any specific copy that you want in your design.

Next, enter the text that should appear on your ads or designs in the ‘Ad text copy’ field.

Then, below this, you can add the links to your products in the ‘Products’ section. You can add multiple products here.

Once you’ve added your products, you should check that you’re happy with everything you’ve entered. Then, scroll back to the top of the screen and click the orange ‘Create’ button to save your brand kit.

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Ta-da! To add another kit, click ‘Add Brand Kit’ again and repeat the process outlined at the beginning of this section. 

Now, you’re all set to send a new brief. 

Manage tasks and work with our designers

You can easily manage your tasks and collaborate with your dedicated Sparkle designer on the Sparkle page. Here, you can track your creative briefs, see their status, download the finished artwork, and send more design requests.

You can change the status of your task if you want a design revision, cancel the request, or if you’re happy with the creative, you can set it as ‘Completed.’

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In addition, you can edit or cancel the task by clicking on the kebab menu (the vertical three dots icon).

If you click ‘Edit the task,’ you can change the description text. You can switch to the ‘Chat’ and ‘Files’ sections by clicking the tab menu where ‘Description’ is highlighted.

The ‘Chat’ section is where you can discuss the work with the designer, and ‘Files’ is where you will find your finished creatives.

How to export your designs

You can easily download your freshly designed creatives straight from the ‘Files’ tab on the task.

A ‘Download’ icon will appear if you hover over the file to export your design. Or, you can launch directly from Madgicx if it’s creative for an ad. Just click on the Madgicx icon instead.

There you go! You’re ready to launch.

Launch your ads - either from the FB Ads Manager or directly from Madgicx

Now that you’ve got sparkly new ad creative, you can launch your ad directly from Madgicx in a few clicks.

First, find your file and click on the Madgicx icon.

A popup will appear where you can select which ad account to launch from.

Your design appears in your ad account library, and you can launch the ad from the ‘Ad Creation’ tool in the ‘Ad Launcher.’ Click the ‘Open Ads Creation’ link to open it up.

You’ll notice your new creative is automatically uploaded into the Image Library, and you just need to complete the ad details in the highlighted block below.

Once you’ve chosen your creative elements and confirmed your ad settings, click on the ‘Select Ads’ button.

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Select your new ad and click the ‘Select Existing Ad Sets’ button.

On the next screen, you can choose which ad sets to launch your new ad into and set the launch schedule.

Once you’ve made your selection, you can hit the ‘Launch’ button. 

Alternatively, you can do this manually through Meta Ads Manager, as your design will also be accessible there. 

There you have it, from creative ideas to campaign launches in one place. 

Sign up for Madgicx to try Sparkle free for 7 days.

Choose a design package to suit your creative needs

Sparkle offers three levels of service. You can choose your subscription in Settings under Products & Usage.

• Only Graphics: $333/mo. Meet your everyday design needs, from ads to social media posts and more.

• Auto Ads: $399/mo. Get 4 ads every month - graphics, videos, or both.

• Unlimited Graphics + Videos: $777/mo. Access all types of creatives to level up your brand - from GIFs to motion graphics.

‍Sign up for Madgicx, add Sparkle to your plan, and try it for free for 7 days.