There are three different ad account types in the Madgicx app:
While Amount Spent and CTR are key to any ad account, different types of accounts have different success metrics. This is why Madgicx differentiates the default success metrics you see across the app depending on the account type you select.
E-commerce accounts are those which sell goods and services online. The main differentiating success metrics for E-commerce accounts are:
Cost per Website Purchase
Cost per Website Add to Cart
Lead generation accounts are those which aim to fill mailing lists and gather contact information.
The main differentiating success metrics for Lead Generation accounts are:
Cost per Website Leads
Cost per Landing Page View
Mobile app accounts are those which aim to generate more downloads of a mobile app. The main success metric for these accounts is App Installs.
The main differentiating success metrics for Mobile App accounts are:
Mobile App Installs
Cost Per Mobile App Content View
Cost Per Mobile App Purchase
Where you select your account type
Now you know which account type you have, head to Settings to select the correct one.
Scroll to the bottom of the page where you can view your ad accounts, and click on the “Account Type” dropdown to select the account type.
Your selection saves automatically 🎉
Frequently asked questions
How can I add more metrics?
You can add more metrics to a report by navigating to the bottom in the editor and clicking on one of the empty spaces, in which a plus sign should appear. Then select what visualization you would like for the metric and set up the widget as you please.
How do I customize the metrics?
Customize which metrics you see by clicking on the down arrow next to the name of the metric in the top row of the column.
This will open a list from which you can search and choose.
You can also add and delete columns to display more metrics.
How can I save a specific view?
Save specific data views by clicking the “Filter Data” button in the top left corner, setting the parameters, and then clicking the “Save this View” button, entering a name for it.
How can I create ads in Madgicx?
You can create some new combinations of ads by using Madgicx Creative Clusters: a tool that allows you to combine your top performing creatives and ad copies to re-create the perfect ad.
Note: If the same combination of creative and ad copy have been used in the past, they will only appear as one ad and will not show duplicates. The ad may appear further down the list and not in order of most recent.
If you are looking to create a brand new ad (new creative and ad copy), you need to do so from the Facebook Ad Manager.
The KPI that I want to select is not available. What should I do?
Large advertisers and enterprises who want to equip their internal performance marketing team with world class Facebook knowledge and execution as well as to automate their ad operations and implement sophisticated media buying tactics.
Small/mid advertisers looking to add additional media-buying power to their team.
Agencies who want to increase their team productivity and make simple the process of managing multiple ad accounts and and keeping up with client reporting and overall account health and performance.
Solo freelance marketers and small agency owners who need to get a lot of things done quickly and need a smarter and cheaper alternative to hiring people.