How to choose your ad account type
There are three different ad account types in the Madgicx app:
- E-commerce
- Lead Generation
- Mobile App
While Amount Spent and CTR are key to any ad account, different types of accounts have different success metrics. This is why Madgicx differentiates the default success metrics across the app depending on your selected account type.
E-commerce
E-commerce accounts sell goods and services online. The main differentiating success metrics for E-commerce accounts are:
- ROAS
- Revenue
- Cost per Website Purchase
- Cost per Website Add to Cart
Lead Generation
Lead generation accounts aim to fill mailing lists and gather contact information.
The main differentiating success metrics for Lead Generation accounts are:
- Website Leads
- Cost per Website Leads
- Cost per Landing Page View
- CPM
Mobile App
Mobile app accounts aim to generate more downloads of a mobile app. The main success metric for these accounts is App Installs.
The main differentiating success metrics for Mobile App accounts are:
- Mobile App Installs
- Cost Per Mobile App Content View
- Cost Per Mobile App Purchase
- CPM
Where you select your account type
Now you know which account type you have, head to Settings through the main side menu and click “Manage connected ad accounts” to select the correct one.Â
Scroll to the bottom of the page to view your ad accounts, and click on the “Account Type” dropdown to select the account type.
Your selection saves automatically 🎉
How can I add more metrics?
You can add more metrics to a report by navigating to the bottom in the editor and clicking on one of the empty spaces, in which a plus sign should appear. Then select what visualization you would like for the metric and set up the widget as you please.
How do I customize the metrics?
Customize which metrics you see by clicking on the down arrow next to the name of the metric in the top row of the column.
This will open a list from which you can search and choose.
You can also add and delete columns to display more metrics.
How can I save a specific view?
Save specific data views by clicking the “Filter Data” button in the top left corner, setting the parameters, and then clicking the “Save this View” button, entering a name for it.
How can I create ads in Madgicx?
Start at the Madgicx Ad Library and click the “Generate with AI button” at the top right to brief the AI Ad Generator.Â
You can also click the “Ad Gen AI” button when you find an ad in the Ad Library to reproduce.
The prompt window will open, and you can upload an image and add more information about what you want in your ad. Start generating and wait for your batch of new ad ideas.
When you have an ad you want to use, you can add comments and give feedback to your designer, or you can share it with the Madgicx digital artists to add the finishing touches.Â
Our digital artists will have it ready for you within 48 hours, and you can launch it directly from Madgicx.
The KPI that I want to select is not available. What should I do?
Who is Madgicx for?
Large advertisers and enterprises who want to equip their internal performance marketing team with world class Facebook knowledge and execution as well as to automate their ad operations and implement sophisticated media buying tactics.
Small/mid advertisers looking to add additional media-buying power to their team.
Agencies who want to increase their team productivity and make simple the process of managing multiple ad accounts and and keeping up with client reporting and overall account health and performance.
Solo freelance marketers and small agency owners who need to get a lot of things done quickly and need a smarter and cheaper alternative to hiring people.
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